What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out? 

Many experts struggle to get booked on podcasts because they don’t *really* understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings.

For over a decade, I’ve used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox  – without costing me a dime.

Inside episode 433 of Amplify Your Success Podcast, I’ll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth. 

05:29 Why ‘being everywhere’ is a myth—and what actually drives real audience engagement and impact.

09:06 What you need to know before hiring podcast booking agencies.

10:26 The strategy that many PR firms or VA’s miss when getting you booked. 

13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients. 

16:20 How to create connection and a conversation that converts instead of relying on social media reels.

17:22 Why it’s not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients. 

18:05 How to create a compelling topic that makes you unignorable to hosts

19:57 Why cultivating a consistent social media presence can boost your podcast booking chances

22:19  How to open doors when doors aren’t already open 

24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities.

28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message. 

• Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Save Your Free Seat Here

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

Are you ready to find out if your content is getting you ‘friend zoned’ or ensuring you are an in demand expert?

So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift.

If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast.

Melanie reveals what’s really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients.

As you listen in, you’ll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves.

Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource.

02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson. 

05:21 Melanie isolates what the real issue is with Cathy’s social media content and lead generation activity.

12:05 Why storytelling is crucial for converting social media followers into clients.

12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information. 

13:06 How to differentiate your brand by highlighting your unique personal transformation journey.

15:05 Reinventing your authority to stay relevant in a changing market.

19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging. 

21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings. 

24:37 How ‘clever’ gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES. 

29:57 Bonus tip on continuing to build and grow your audience. 

• Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

When you’ve invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It’s frustrating—watching others grow while you’re stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren’t reaching out. 

The truth? Your business isn’t broken—you just need a better client engine for growth. 

In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success.

Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she’ll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers.

04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them.

06:24 The crucial shift from just creating awareness to crafting offers that convert.

10:50 The correlation between phone calls and cash and the math you need to make more of it. 

12:48 Understanding decision-making patterns that turn curiosity into paying clients.

14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment.

16:39  The difference between being a "likable expert" and a "most hired expert," and to make the shift.

17:13 Why do people buy (hint -it’s not for education). 

20:12  How to break out of the “friend zone” with prospects and confidently close the sale.

24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster.

28:05  How to be more intentional in actions that bring in leads and convert clients. 

32:12 How to simplify your strategy in a way that helps you focus and excel in your business.

38:10 An unexpected message opened new business opportunities amidst my life crisis.

40:17 Why Christine suddenly took a chance on herself and made a bold decision.

Resources Mentioned in This Episode:

• Access Christine’s Free Guide 25 Ways to Find Your Next Buyer. 

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That’s the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer.

But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.”

Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust.

In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I’ll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable. 

I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator.

00:53  The three commonly understood areas of differentiation, and why some of them have stopped working. 

03:56  Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market

04:50  5 key areas of your brand energetics that set you apart. 

07:04  How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself. 

09:41  How storytelling moves people into action. 

10:10  Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others.

11:23  How your quirks can become part of your brand energy and what you're known for. 

12:20  The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection.

14:12  How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey.

14:42  Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience. 

16:39  Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience.

• Blog Post: 6 Reasons You Should Specialize As a Coach

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events.

Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don’t shift the field.

In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences. 

Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions. 

It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways.

Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences.

04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.)

08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief. 

12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can’t always reach.

16:59 How retreats activate your most powerful way of being—and why that’s your biggest asset.

19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room.

22:32 Why energy alignment is the foundation of better decision-making and deeper learning.

27:28 Tips on structuring and pricing your retreat for both transformation and financial success.

28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats.

33:17 Why fancy venues and social media posts won’t fill your retreat, and what will. 

40:17 Darla’s life-changing career shift and how it led to more income and impact than expected.

• Access Darla’s Ultimate 57-Point Checklist for World Class Transformational Retreats

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

• Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

What if you could have more premium sales calls -  without feeling pushy or salesy?

Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). 

The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low.

If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast. 

Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success.

Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process.

Key Takeaways:

02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats.

04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching.

09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates.

14:14 Why creating relatability is key in nurturing your prospects. 

16:16  Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges.

21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment.

28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome

30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem

33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.

• Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.

• Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy.

There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in. 

In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected. 

The missing link? Nurturing the right audience after that first spark of interest.

If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans.

By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success.

04:25  How your visibility on other people’s platforms is just one piece of a bigger puzzle. 

06:52  Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue.

10:16 Three distinct audience types to create an unstoppable client-enrolling engine.

12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients.

15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset.

17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity.

18:24 Tips on optimizing your content strategy and authority positioning in your marketplace.

21:27  What is moving the needle in social media right now to attract and engage the audience. 

24:48  Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more.

26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.

• Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now!

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.”

When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you. 

In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation.

Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire.

04:43  Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices 

06:46 How to identify signs that you are living a "should life".

09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships.

13:47 How the Design Thinking model can be applied to redesigning your life through experimentation.

17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy.

25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book

27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life

• Learn how to Decode Your Destiny with Marni’s 2 minute quiz. 

• Get Marni’s new book, The Radical Living Challenge, today here on Amazon!

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

• Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host.

If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. 

In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show.

Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts. 

Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact. 

04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes. 

6:43  Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book. 

7:23  The 4 primary ways you can monetize your podcast show.

07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy. 

13:24  The primary reason podcast guesting is shifting (and how guest interviews have contributed.) 

14:52  Why hosts are increasingly selective about guests and seeking meaningful collaborations. 

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results.

Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients.

In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. 

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. 

04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business

06:44 How fixing common monetization mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters..

13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 The secret behind magnetic interviews that deliver consistent leads to your business.

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here