Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients.

On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential.

I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction.

Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth.

00:00 Visibility strategy is essential for attracting clients.

06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F

07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)  

08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create. 

10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals.

14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust. 

19:23 How to consistently attract more opportunities while adapting to changing trends. 

24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace. 

Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery. 

Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches.

I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs.

I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset.

From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time. 

04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue.

08:02  How big promises can sabotage trust and repel clients instead of attract. 

09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations.

12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters. 

13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market.

14:21  Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers. 

15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients.

16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring. 

19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base. 

Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz

Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business. 

On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code.

Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey!

05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential.

07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment. 

09:49  The 4 spheres that make up your Gene Keys and what they mean

10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service. 

13:04 Kehla reveals her observations about Melanie’s Gene Keys chart. 

16:58  What the culture sphere is and what it can reveal about your personal values. 

22:10  Using Gene Keys to understand your voice, self expression and how you manifest. 

22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness.

25:23 The unique way you experience prosperity that fits your style. 

27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out. 

32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.

• Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla’s Elevate your Edge Portal 
• Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my free quiz.

If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation. 

On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube. 

Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts.

Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.

06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client. 

10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt. 

12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead. 

14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges.

17:05  The role of virtual events in attracting and pre-qualifying the right leads for your offers. 

19:28  How to build credibility through consistent content and strategic "list injection events" twice a year.

22:17  The type of content that will move them from hesitation to taking action. 

25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.

• Get Jennie’s FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts.

• Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action.

On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He’ll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers. 

Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base. 

09:05 The truth about what YouTube viewers REALLY want  

09:48 The myth of viral content, and why massive views don't translate to business success.

10:57 The difference between broader content and niche content and which one brings in the revenue. 

13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel  

15:30 How to create a focused channel with a clear and specific purpose so it’s easy for viewers to understand and recommend. 

17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention. 

18:35  The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You’ll be surprised!)

20:24 The ideal video length, format and style for your channel. 

24:47 Where the ‘cashflow’ starts coming in and how to turn views into business opportunities. 

27:27 How to use lead magnets to attract committed prospects.

28:41 Why YouTube is such a powerful platform to drive sales.

• Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - https://www.profityourknowledge.com/masterclass

• Join me for my new FREE Masterclass: From Invisible Expert to Un-ignorable Ripple-Maker: Discover the 7 Components I Teach My Clients to Build Their Ripple-Making Machine — so They Drive the Conversation in Their Industry!

Ever feel like your clients are spinning their wheels, making slow progress toward their goals? Imagine if you could offer them a shortcut—like a fast lane that leads directly to clarity and results. So many expert-preneurs find that certain clients don’t want lengthy programs that drag out transformations, and these clients crave faster wins (and are willing to pay more to gain access to speed!)  

In episode 414 of Amplify Your Success, we dive into a valuable solution to add to your offering suite: VIP Days and Intensives. These aren’t just premium sessions; they’re accelerated, high-impact experiences that deliver specific, transformative outcomes in a fraction of the time.

I share how VIP Days can boost revenue, speed up your clients' progress, and position you as a go-to authority. I’ll show you how to create VIP experiences that get clients results quickly, streamline decision-making, and help you gain momentum in your business (and if you are ready for accelerated focus and momentum, I’ll show you how my VIP Days work too!)

01:45 Why offering VIP days can help boost profits, win over potential clients, and position you as an authority.

03:50  How to structure, position and price your VIP sessions. 

06:05  How speeding up a client’s transformation can help fill your mastermind or services and keep clients long term. 

10:31  How VIP days can give you a cash flow boost and new profit center when you need it most. 

11:40  How to transform from ‘best-kept-secret’ to highly-paid authority with messaging that captivates the marketplace. 

15:06 How A VIP day unearthed a $200,000/mo opportunity for one of my clients.  

16:03 Why a VIP day can help you avoid ‘shiny object syndrome’ that costs you time and money and derails your momentum.

• Ready to build your VIP Offer, craft Lighthouse Messaging, or Boost Your Authority? Nab one of my limited VIP ½ Day Intensives here. 

• Want to explore coaching with Melanie? Check out her offers here.

Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is.

On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling.

Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves.

04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth.

09:50 How to give your audience a better experience with your email frequency.

12:03 The secret to getting higher engagement rates with less opt outs. 

12:48 How to overcome blank page syndrome to get more emails out to your list with ease.

17:58  Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.)

19:10  The best practices for using emoji’s in your emails so it doesn’t trigger spam filters.

19:27  What metrics to track so you can optimize your future content. 

25:09  Tips for creating subject lines that get more opens and tools that can help. 

• Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY!

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients?

For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions.

In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration.

Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business.

06:12 Jays surprising experience of ‘finding his tribe’ and how masterminds helped him grow a $10M company. 

11:40 How masterminds began, what they are and how they benefit business owners. 

13:56 Why you can’t copy someone else’s mastermind, but create one that is uniquely you, to get impact and results. 

15:02 Two key factors in creating a mastermind that drives real results (and I share a huge  mistake and lesson I learned years ago).

21:06 Defining what ‘high ticket’ masterminds actually are. 

23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal

23:58 Where the true value of a mastermind lies regardless of initial success or pricing.

27:03 What motivates people to stay in a mastermind long term. 

28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.

• Are you ready to have a mastermind? Get Jay’s FREE Mastermind Readiness Score here

• Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay’s Free Mastermind PDF & Training 

• FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.

Would booking more speaking gigs in the next 90 days be helpful to attracting new clients? 

Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences.

When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods.

But, many expert entrepreneurs have discovered - getting invitations to speak isn’t as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too.

On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique. 

Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success.

05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader.

07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers. 

11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes. 

14:04 How to land speaking gigs without cold calls or emails. 

19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives.

24:46 What speaker bookers are looking for and how to stand out from the competition. 

31:44 How to significantly open doors for event invitations and collaboration offers.

37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.

Resources Mentioned in This Episode:

• Want speaking gigs? Get Immediate FREE Access to the “5 Top Tips to Get More Speaking Gigs NOW”

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that cost you leads and clients 

Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan?

Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals.

But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next. 

Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity. 

I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively. 

In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers.

I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success. 

01:18 What to do when you resist planning and just want freedom

03:55 The 80/20 rule of planning that lessens the overwhelm and increases results 

05:13 The importance of planning a visibility strategy to improve audience reach and engagement

07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution.

09:02 The step you can’t miss if you want to hit your revenue goals

12:01 How to utilize sales triggers to fill your pipeline and meet sales goals

13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don’t have to go it alone)

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday