Getting this whole podcasting thing to become a successful venture both for podcast hosts and guests can be challenging. Thankfully, we can follow clues from the world's biggest companies to uncover how to achieve our desired results in podcasting! In this episode, Alex Sanfilippo talks with JCRON (former President of Kajabi) about how to apply billion-dollar principles to your podcasting efforts. Get ready to apply proven business strategies that will help you build a podcast that truly makes an impact on listeners!

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Chapters

00:00 Introduction to Podcasting Made Simple
02:10 The Journey of Kajabi and Its Growth
04:52 The Inspiration Behind 'Billion Dollar Bullseye'
07:38 Understanding Purpose in Business
15:38 The Importance of Product in Podcasting
24:40 The Role of Persuasion in Podcasting

Takeaways

Feedback is one of the most valuable resources.
Purpose is the ultimate lens for decision-making.
Internal and external purposes are both crucial.
Product is often overlooked but essential for success.
Engaging with your audience is key to understanding their needs.
Authenticity will be a currency in the future.
Listening is a critical skill for effective communication.
Transformative impact is more important than quantity in content.
Building a community around your podcast enhances engagement.
Stay close to your audience and continue to refine your message.

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Getting booked as a podcast guest can be a difficult grind. But this doesn't have to be the case for you! In this episode, Crissy Conner shares how showing up consistently, positioning yourself as an expert, and promoting past interviews make hosts want to invite you. As a result, you'll build momentum, attract opportunities, and stand out as a sought-after guest. Get ready to take control of your visibility and start landing more podcast interviews!

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Chapters

00:00 The Power of Visibility
03:12 Authenticity in Content Creation
06:12 Establishing Expertise and Authority
09:02 Being a Great Podcast Guest
11:50 Creating Your Own Opportunities

Takeaways

Visibility creates momentum and more opportunities.
Authenticity is key to connecting with your audience.
Don't fear giving away your expertise; it positions you as an authority.
Repetition helps establish your niche and expertise.
Being a great guest can lead to more invitations.
Promoting others increases your visibility.
Create your own opportunities if others aren't inviting you.
Consistency in showing up builds memorability.
Focus on creating impact rather than going viral.
Return to basics for sustained growth.

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Podcast monetization is one of the most common challenges that podcasters face. "How can I make money podcasting?" Thankfully, it's not as difficult as most people make it out to be. In this episode, Joel Oliver shares exactly how one of his podcasts made 60k in a single day! Learn how to position your show, attract the right audience, and create offers that convert. Get ready to rethink how podcasting can fuel your business!

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Chapters

00:00 Introduction to Podcasting Success
00:52 The $60,000 Podcast Success Story
05:02 Four Podcast Success Pillars Explained
10:08 The Importance of Commitment in Podcasting

Takeaways

The $60,000 sales example illustrates the potential of podcasting.
Success in podcasting is directly related to the effort put in.
Quality content is crucial for engaging your audience.
Understanding your ideal client is essential for content creation.
A strong audience doesn't need to be large, just the right fit.
Promoting your podcast is key to audience growth.
Having a high ticket offer simplifies the sales process.
Commitment and consistency are vital for long-term success.
Establishing a predictable release schedule helps maintain audience engagement.
Podcasting can effectively market your business and generate leads.

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Most podcast guests focus on reaching listeners, but the fastest way to get clients is actually through the host. In this episode, Christine Campbell Rapin reveals how to turn podcast guesting into a referral engine by building strong relationships with hosts. Learn how to position yourself, create partnerships, and get introductions that lead to real business. Get ready to make podcast guesting your most powerful client-generation tool!

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Chapters

00:00 The Power of Podcast Guesting
02:59 Building Relationships with Hosts
05:49 Professionalism and Preparation
09:11 Long-Term Strategies for Success
12:03 The Importance of Gratitude and Reciprocity

Takeaways

Podcast guesting can create leads, but it's challenging to control.
Referrals from hosts are a faster way to find clients.
Choosing the right shows is crucial for success.
Engage with hosts before pitching to build relationships.
Show up professionally to make a good impression.
Deliver value to the host and their audience.
Podcasting is a long-term strategy for visibility.
Nurturing relationships with hosts can lead to more opportunities.
Express gratitude to hosts for referrals and support.
Treat podcast guesting as a relationship-building exercise, not a transaction.

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Discussing sensitive topics on a podcast can be challenging, but the way you handle them makes all the difference. In this episode, Chelsea Myers shares tips for guiding guests through difficult conversations while keeping the focus on their story. Learn how to set boundaries, steer discussions with care, and create a space where guests feel comfortable sharing. Get ready to master the art of covering sensitive topics in a way that honors your guests and serves your listeners!

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Chapters

00:00 Navigating Sensitive Topics in Podcasting
02:26 Creating a Comfortable Environment for Guests
04:18 Steering the Conversation Effectively
09:03 Encouraging Guest Participation
12:22 Establishing Boundaries and Comfort Levels

Takeaways

This is not about you; it's about your guest.
Create a comfortable environment for your guests.
Use natural pauses to steer the conversation.
Validate your guest's experiences to make them feel heard.
Be mindful of the questions you ask.
Encourage guests to share their stories.
Establish boundaries before recording sensitive topics.
Use affirmations to show you're listening.
Gently guide guests who may struggle to share.
Building relationships can extend beyond the podcast.

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Are you struggling to stay on top of your podcast guest appearances? Without a system, opportunities fall through the cracks, deadlines get missed, and follow-ups become overwhelming. In this episode, Candy Messer shares a simple but powerful way to track every step of the guesting process, from applications and scheduling to interviews and promotions. Get ready to streamline your workflow, stay organized, and make podcast hosts want to invite you back!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/335

Chapters

00:00 Introduction to Podcast Guest Management
01:26 Project Management Systems for Podcasting
06:00 Using Spreadsheets for Tracking Podcast Appearances
08:47 Creating a Marketing Calendar for Promotions
11:39 Conclusion and Key Takeaways

Takeaways

Without a system, managing podcast appearances can feel overwhelming.
A project management system helps track progress effectively.
Using a checklist style is ideal for those who love organization.
The Kanban board style is great for visual learners.
Google Sheets can be a simple alternative for tracking.
Color coding tasks can provide a quick visual reference.
A marketing calendar is essential for planning promotions.
Plan your promotions around your content schedule.
Tagging hosts in promotions helps increase visibility.
Finding the right system is key to managing podcast appearances.

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It can be frustrating when you're working hard to grow your podcast, but the downloads stall, or worse, they never take off in the first place. Thankfully, there's something you can do about this, and it's already right in front of you! In this episode, Chase Neely explains how to audit your content by analyzing what's resonating with your listeners and what's falling flat. Learn to track patterns in your best and worst episodes to improve your content. Get ready to make data-driven decisions and to start growing your podcast faster than ever!

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Chapters

00:00 Introduction to Podcast Auditing
02:54 The Importance of Audience Engagement
05:46 Steps to Conducting a Podcast Audit
09:08 Learning from Past Episodes

Takeaways

Auditing your podcast is essential for growth.
Focus on audience actions, not just their words.
Identify commonalities in popular episodes.
Analyze least popular episodes to avoid mistakes.
Use data to inform your content strategy.
Regular audits can lead to compounding improvements.
Engagement metrics are key to understanding your audience.
Create a content calendar based on past successes.
Look back at past episodes to inform future content.
Continuous improvement is vital for podcast success.

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Most pitches from podcast guests wanting to be interviewed get ignored by hosts. Thankfully, there is a way you can create a pitch that gets hosts to say "yes" to having you on the show! In this episode, Suzanne Culberg shares how to personalize your pitch, avoid common mistakes, and craft a message that makes hosts want you on their podcasts. Get ready to make your guesting pitches impossible to ignore!

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Chapters

00:00 Introduction to Podcast Pitching
01:27 Researching Your Target Podcast
03:20 Personalizing Your Pitch
04:46 Focusing on the Host's Audience
06:34 Making It Easy for the Host
08:27 Demonstrating Preparedness and Quality
10:39 Transparency in Representation
11:08 The Importance of Follow-Up

Takeaways

There's no one right way to pitch a podcast.
Research how the host wants to be pitched.
Use a personal greeting in your pitch.
Make the pitch relevant to the host's audience.
Suggest relevant topics for discussion.
Demonstrate that you have quality audio equipment.
Include examples of previous podcast appearances.
Thank the host for their consideration.
Be transparent if someone else is pitching for you.
Follow up thoughtfully after your initial pitch.

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Do you see your podcast guests as people or just content providers? If it's the latter, you are missing a big opportunity! In this episode, Paul Granger shares how your perspective on guests shapes the quality of your conversations. Learn how to engage guests with authenticity, create meaningful dialogue, and make every guest feel valued. Get ready to elevate the success of every interview on your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/332

Chapters

00:00 The Value of Guests in Podcasting
02:56 Understanding Guest Engagement
05:51 Creating Authentic Conversations
08:45 Seeing Beyond Labels
12:09 Honoring Guests and Their Stories

Takeaways

Guests are not things to be used, but people with stories.
How you see your guest shapes the conversation.
Engagement should go beyond just content generation.
Authenticity in conversation leads to deeper connections.
Hosts should facilitate rather than dominate the dialogue.
Seeing guests as individuals enhances the podcast experience.
Avoid relying solely on stock questions during interviews.
Creating a comfortable space encourages guest openness.
Recognizing the value of each guest enriches the podcast.
Hosts have a responsibility to serve their guests. 

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Landing a spot as a podcast guest to be interviewed is exciting, but what happens after? Most guests walk away with nothing. But that doesn't have to be the case for you! In this episode, Ina Coveney shares how to turn every guest appearance into a powerful lead magnet that attracts clients. Learn how to position yourself, use strategic storytelling, and keep engagement going long after the episode airs. Get ready to maximize every podcast interview and turn listeners into leads!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/331

Chapters

00:00 The Power of Podcast Guesting
02:21 Preparing for the Interview
03:19 Maximizing Your Presence During the Interview
08:25 Post-Interview Strategies for Success

Takeaways

Podcast guesting can elevate your authority.
Preparation is key to a successful interview.
Be yourself to connect with the audience.
Stories make your responses memorable.
Have a clear call to action for listeners.
Promote the episode to your audience.
Collaborate with hosts for greater visibility.
Rehash content from the interview over time.
Engage with the host's audience post-interview.
Consistency in promotion leads to better results.

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