Podcasting Made Simple

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The most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!

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Chapters

00:00 Introduction to the State of Podcasting
02:15 Understanding the Pulse of Podcasting
03:39 The Quest for More Listeners
06:01 The Importance of Knowing Your Audience
10:41 Defining Your Podcast Avatar
13:34 Knowing Who You're Not For
17:27 Creating a Unique Podcast
20:45 The Necessity of Editing
25:26 Building a Recommendable Podcast

Takeaways

The most common question in podcasting is how to get more listeners.
Understanding your audience is crucial for podcast growth.
Defining a specific avatar helps tailor content effectively.
Knowing who your podcast is not for can clarify your target audience.
Creating unique content is essential to stand out in the podcasting space.
Editing is necessary to enhance the quality of your podcast.
A podcast should be viewed as entertainment, not just a marketing channel.
Engagement with listeners can provide valuable insights for improvement.
Building a recommendable podcast involves being where your audience is.
Creating a safe space for listeners fosters loyalty and engagement.

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The further you get into podcasting as a guest or host, the more the work involved increases. At the same time, many of us notice a drop in listeners or the number of guesting opportunities we get. Thankfully, we do not have to experience this increase in work while yielding less results; in fact, the opposite can be true! In this episode, Alex Sanfilippo shares 6 steps for how working smarter instead of harder can be the very thing to help take your podcasting efforts to the next level. Get ready to begin getting your desired results from podcasting!

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Chapters

00:00 From Corporate Success to Podcasting Insights
02:11 The Evolution of Podcasting and Its Challenges
03:37 Six Steps to Revitalize Your Podcasting Efforts
12:09 Building Connections and Understanding Your Audience

Takeaways

The market changes and so must your strategies.
Continuous innovation is key to sustained success.
Having a clear vision helps guide your efforts.
Letting go of outdated practices can lead to growth.
Maintaining focus is crucial for achieving goals.
Articulating specific results leads to better outcomes.
Engaging with your audience builds empathy and understanding.
Podcasting requires adaptation to evolving trends.
Success in podcasting is about working smarter, not harder.
Building connections is essential for podcast growth.

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As podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presence to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!

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Chapters

00:00 Introduction and Qualifications
01:11 Amy's Entrepreneurial Journey
08:08 Focusing on Your Expertise
21:45 The Role of Compassion
32:32 Final Thoughts

Takeaways

Courage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.
Having a strong why is crucial for staying motivated and focused on your goals.
Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.
Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.
Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.

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More than ever, podcast hosts are expressing being frustrated by their guests and potential guests. This is because most people who are seeking to be podcast guests approach it with an agenda and expectation of what’s in it for them. This is the wrong mentality! In this episode, Michelle DeKeyser explains how you can better serve hosts and their audiences so you can stand out. Get ready to become a must-have podcast guest by leading with service!

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Chapters

00:00 Serving the Audience
02:00 Knowing the Audience
03:56 Following the Lead of the Host
07:11 After the Podcast
12:54 Celebrating Yourself

Takeaways

• Serve the audience by actively listening and staying on topic
• Respect the host by mirroring their tone and respecting time constraints
• Prepare for the podcast by researching the audience and tailoring the content
• Be organized and share the episode in a way that resonates with the audience
• Celebrate oneself for getting their voice out there and serving others

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Podcast interviews that are powerful and impactful for listeners don't happen by accident. Sadly, most interview-based podcasts seem to get interviewing all wrong. But for serious podcasters, there is an opportunity here! In this episode, Marcy Amaro shares the art and science behind what it takes to conduct an engaging interview conversation that draws out the best possible content for your listeners. Get ready to level up your podcast interview skills so your listeners get more value!

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Chapters

00:00 Introduction: The Awkwardness of Short Answers
01:03 Marcia Mauro: The Difference Between Art and Science of Interviewing
05:19 Chapter 1: Deepening Human Connection
09:05 Chapter 2: Edifying the Speaker
12:18 Chapter 3: The Power of Presence
13:47 Conclusion: Elevating the Art of Interviewing

Takeaways

• Deepen human connection with guests before the interview to create rapport and lessen tension.
• Edify the speaker by being genuinely interested and engaged in their content.
• Be fully present in the conversation to allow for natural flow and deeper engagement.
• Practice active listening and speaking simultaneously to improve interview skills.
• Elevating the art of interviewing enhances the overall podcasting experience for both the host and the audience.

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Nearly 82,000 new podcast episodes are released and listened to every day. The question on our minds is this: "How do I ensure that my podcast episode is remembered?" In this episode, David Chotka shares that by being concise, incorporating emotion, and including a compelling call to action within the story, you can ensure that listeners remember you and are moved to respond. Get ready to unlock the transformative power of storytelling in your next podcast episode!

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Chapters

00:00 The Power of Storytelling
06:09 Fine Tuning the Story
12:49 Engaging with Humor and Emotion
14:58 The Importance of a Clear Call to Action

Takeaways

Use the power of storytelling to begin a call to action
Keep the story on point and short enough to hold attention
Invite the audience into the learning experience with humor or strong emotions
Ensure the story leads to a clear call to action

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Are you consistently podcasting, yet your show doesn't seem to be growing? Many podcasters face the same trouble. Thankfully, there is a simple solution to this problem. In this episode, Andrew Wang shares that the breakthrough you're seeking for your podcast can be accomplished simply by refining and changing your format into something more unique and even revolutionary. Get ready to experience an increase in downloads and receive more recognition for your podcasting efforts!

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Chapters

00:00 Introduction: The Challenge of Standing Out
02:50 Creating a New Podcast Category
04:18 Making Meaningful Changes to Your Podcast
05:15 Going Live: Offering an Interactive Experience
06:13 Revamping the Format: From One-on-One Interviews to Guest Panelists
08:08 Streaming to Multiple Platforms and Proactively Promoting Episodes
09:07 Being Intentional with Guest Selection and Planning Episodes
10:35 Dare to Be Radically Different: Key to Podcast Growth

Takeaways

• To stand out in the podcasting landscape, it's important to be unique and create a new podcast category.
• Making meaningful changes to a podcast requires introspection and looking for inspiration outside of the podcast category.
• Going live and offering an interactive experience can help differentiate a podcast.
• Revamping the show's format, such as having multiple guest panelists, can make the podcast a great networking tool.
• Streaming to multiple platforms and promoting episodes proactively can contribute to podcast growth.
• Being intentional with guest selection and planning episodes in advance can create a cohesive and strategic podcast catalog.
• To grow a podcast quickly, it's essential to be bold, memorable, and dare to be radically different.

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Do you ever rewatch your podcast episodes and wonder how you can level up your home studio setup to look more like the pros? Many of us have been there but put it off because we're worried it will be a lot of work and break the budget. But this isn't the reality! In this episode, Junaid Ahmed explains the 4 key elements for enhancing your audio and video so you look and sound like the best of the best. Get ready to impress your audience by improving your podcast home studio setup!

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Chapters

00:00 Introduction
01:00 The Importance of Presentation
04:55 Talent Lighting
07:20 Camera Quality
08:20 Room Treatment
12:12 Conclusion

Takeaways

• Being a great podcast guest is about more than just what you say. It's about how well you present yourself, even from a distance.
• Invest in a good quality microphone to ensure excellent audio quality. Avoid using built-in laptop microphones.
• Proper lighting is essential to make yourself stand out on video. Use three-point lighting to light yourself effectively.
• Invest in a good quality camera or use your smartphone as a webcam for better video quality.
• Treat your room for audio, lighting, and video to create the best possible picture. Avoid distractions in your background.
• By focusing on these four aspects, you show the podcast host and audience that you take your role as a guest seriously and are committed to providing value to their show.

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Have you ever missed time with your family or friends because you were up late working on producing your next podcast episode? Most podcasters can relate! But it's time to ensure this doesn't happen again! In this episode, Joe Casabona explains how you can create and implement automations into your podcast production process so you can begin to reclaim your time. Get ready to cut out 12 hours per week from your podcast production without the quality of your episodes suffering!

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Chapters

00:00 Introduction
02:27 The Power of Automation and Delegation
03:25 Understanding Automation
07:17 Determining What Tasks to Automate or Delegate
09:38 Tools for Automation and Delegation
13:01 Examples of Tasks to Automate or Delegate
14:53 Conclusion

Takeaways

• Automation and delegation can save podcasters a significant amount of time and effort.
• There are four types of tasks that can be automated or delegated: common and easily repeatable tasks, infrequent but high-effort tasks, tasks that require specific timing, and tasks that can't be forgotten.
• By asking specific questions, podcasters can determine which tasks can be automated or delegated.
• There are various tools available for automation and delegation in podcasting, such as Make, Zapier, Apple's Shortcuts app, Airtable, Notion, and scheduling tools like Calendly.
• Tasks that can be automated or delegated in podcasting include booking guests, sending episodes for editing, publishing episodes, emailing the mailing list, creating transcripts, uploading to YouTube, creating images, social media sharing, finding clips to share, and gathering show notes.

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Do you ever feel self-conscious when sharing transparently about yourself? This can be a hindering struggle for many of us! Increasing your confidence as a podcast guest is key to showing up in a way that serves listeners. In this episode, Michael Ashford shares how you can deliver your message with more confidence by addressing specific facts and providing clarity. Get ready to raise your confidence so you can leave a more memorable impression on podcast hosts and listeners!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/294

Chapters

00:00 Introduction
01:27 Showing Up Confidently as a Podcast Guest
07:47 Answering the 'So What?' Question for the Audience
08:44 Clear, Concise, and Authentic Communication
11:36 Listening to Yourself: Learning and Improving
12:31 Conclusion

Takeaways

• Guests on podcasts don't need to be actors or performers, they should focus on being storytellers and bringing their unique perspectives and wisdom to the conversation.
• It's important for guests to answer the question 'so what?' and make sure that the audience can relate to and find value in the stories being shared.
• Guests should be clear, concise, and specific in their communication, and speak authentically and naturally.
• Guests should listen to themselves and learn from their experiences to continually improve their podcasting skills.

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