Most podcast guests miss out on one of their greatest opportunities, promoting episodes they're featured in! For serious podcast guests who want to get invited back and get recommended among podcast hosts, promotion matters! In this episode, Kara Goodwin explains what hosts are really looking for when choosing guests and how simple promotional actions can lead to more opportunities and stronger relationships. Get ready to become the kind of guest every host wants!

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Chapters

00:00 Introduction to Podcast Guesting
02:57 Flipping the Mindset
06:13 Presenting Value to Hosts
09:06 Building Collaborative Relationships

Takeaways

Flip your mindset about podcast appearances.
Collaboration can be a win-win for both parties.
Consider what value you can offer to the host.
Invest energy in building your social media presence.
Mention your social media following when pitching.
Offer to promote the episode to your network.
Embed the episode on your website for added value.
Communicate your willingness to collaborate on promotions.
Follow through on your commitments to hosts.
Building relationships can lead to more podcast opportunities.

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Most podcasters think that landing a sponsor for their show is out of reach or that they don't qualify. This couldn't be further from the truth! In this episode, Justin Moore breaks down exactly how to write a pitch that brands can’t ignore. He shares the four parts you need to include and how to stand out to decision-makers who control budgets. Get ready to start landing real sponsorships without needing to be famous!

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Chapters

00:00 Unlocking Sponsorship Opportunities
05:22 Crafting the Perfect Pitch
11:11 Building Long-Term Relationships with Brands

Takeaways

Brand sponsorships can turn creative visions into reality.
Crafting a compelling pitch is essential for success.
Relevant pitches increase the likelihood of brand collaboration.
Organic content can illustrate audience affinity for brands.
Proof of past success can strengthen your pitch.
Building relationships with brands is a long-term strategy.
Persistence is key in following up with brands.
The pitch is about starting a conversation, not just closing a deal.
You are not just a podcaster; you are a bridge to brands.
77% of creators rely on brand collaborations for revenue.

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Most podcast guests believe that the visibility gained from their interviews will lead to paid opportunities. However, visibility and podcast guest appearances alone don't drive revenue! In this episode, Shayna Davis explains how to treat guest appearances as business assets that attract real corporate contracts. You’ll learn how to shift your positioning, speak to decision-makers, and package your expertise for serious deals. Get ready to make your podcast guesting a profitable experience!

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Chapters

00:00 Introduction to Leveraging Podcast Appearances
02:47 Understanding Corporate Opportunities
06:02 Positioning for Corporate Success
08:50 Monetizing Guest Appearances

Takeaways

Visibility does not always equal profitability.
Most podcast guests do not treat their appearances as business assets.
Corporations spend trillions on goods and services every year.
You can leverage your current expertise for corporate contracts.
Positioning is key to attracting corporate buyers.
Demonstrate how you solve real business problems for corporations.
Upgrade your guest bio to highlight business results.
Create a corporate worthy authority page to attract sponsors.
Your influence should be bankable, not just visible.
These corporate deals are more achievable than you think.

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Most podcasters struggle to keep listeners engaged until the end and to take action after listening. Thankfully, there are steps hosts can take to change this! In this episode, Jerry Potter introduces a simple idea you can add to your next episode that will help your show grow. You'll learn how to keep listeners engaged longer, increase action-taking, and grow your audience, all without changing your podcast format or spending extra time creating new content. Get ready to grow your show faster with less effort!

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Chapters

00:00 Identifying Podcasting Challenges
02:28 The Power of Modcasting
04:47 Introducing the TSL Module
06:13 Enhancing Engagement and Action
08:33 Leveraging Short Form Content
10:26 Creating Effective TSL Modules
12:50 Simplifying the TSL Workflow

Takeaways

We shouldn't wait for our show to grow; we need to grow it ourselves.
Downloads alone don't equate to listener engagement.
The TSL module can significantly increase episode retention.
Modcasting allows for strategic podcast design using modules.
The TSL module can be added to any existing podcast.
Enticing content at the end of episodes keeps listeners engaged.
Short form videos are essential for reaching new audiences.
Creating TSL modules can save time in content promotion.
Don't overthink the editing of short form video clips.
Keep the TSL module simple and relevant to the episode's topic.

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As podcast guests, showing up unprepared, overly scripted, or simply repeating yourself in every podcast interview can quickly lead to burnout and a lack of results. But, there's a quick way to ensure you're always uniquely prepared for every podcast interview! In this episode, Mike Montague explains how to utilize AI to help with preparation and positioning for upcoming interviews. Get ready to tailor your message uniquely for every host and their audiences in a way that gets you remembered!

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Chapters

00:00 Harnessing AI for Podcast Preparation
02:53 Crafting Your Podcast Persona
05:45 Sharpening Your Talking Points
09:04 Connecting Through Storytelling

Takeaways

AI can help you show up sharper and more relevant.
Great guests package their ideas well for hosts.
Context builds trust, and AI can give you that context.
Be interesting and memorable, not just prepared.
AI can be the best brainstorming partner you've ever had.
Use AI to save time in your prep and promotion.
Know the show, know the host, and know the audience.
Don't let AI make you sound more robotic.
Treat AI like a coach, not a crutch.
Find fresh stories and personal insights with AI.

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Great podcast interviews aren’t about the questions you ask your guest; they’re about how well you listen. Getting this right takes intentionally! In this episode, Elizabeth Cush shares how mindful listening unlocks stronger connections with guests, reveals deeper stories, and keeps conversations engaging and human. Get ready to create interviews that resonate with listeners and make your guests feel seen and heard!

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Chapters

00:00 The Importance of Mindful Listening
02:53 Transforming Interview Techniques
05:59 Practical Tips for Engaging Conversations
08:55 Continuous Improvement in Podcasting

Takeaways

Mindful listening is crucial for great interviews.
Prepared questions can limit the flow of conversation.
Being present allows for deeper connections with guests.
Engaging with guests' stories leads to richer content.
Take moments to ground yourself before interviews.
Pay attention to audio and visual cues from guests.
Rephrase questions to show active listening.
It's okay to get distracted; just bring your focus back.
Continuous practice improves podcasting skills.
Every interview is an opportunity for growth.

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Many podcast guests overcomplicate interviews and, as a result, end up falling flat. However, the most successful podcast guests use a 3-part framework to stand out from among the rest! In this episode, Chris Williams shares 3 steps for becoming the kind of podcast guest who makes an impact and gets invited back. Get ready to simplify and amplify your approach to podcast guesting so you become every host and listener's favorite guest!

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Chapters

00:00 Introduction to Podcast Guesting
01:00 The ACE Method Explained
04:20 The Importance of Adding Value
06:48 Encouraging the Audience and Cheering the Host

Takeaways

Add real value to the podcast audience.
Cheer on the host, they're freaking amazing.
Encourage the audience to take action.
People don't care how much you know until they know how much you care.
Do the right work, get the results.
Your job is to add a ton of value.
Cheering on the host is such an awesome thing.
The audience needs motivating.
You have so much value to add.
Lean in, cheer on the host, encourage the audience.

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Most podcast host pick their guests based on popularity alone. Sadly, most of the time, those guests disappoint on all levels, and it damages the show's credibility. Thankfully, there's a superior alternative approach you can take! In this episode, Olajumoke Fatoki shares a five-step system to help you book the right guests every time. Get ready to elevate your interviews and make your podcast unforgettable for the people who matter most, your listeners!

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Chapters

00:00 The Importance of Choosing the Right Guest
02:48 Framework for Guest Selection
06:03 Steps to Enhance Podcast Interviews
08:56 Creating Value for Your Audience

Takeaways

Choosing guests based on popularity can backfire.
A guest's value reflects on the podcast's credibility.
Guest interviews can elevate a podcast when done right.
Define your audience's needs before selecting guests.
Create an ideal guest profile to guide selection.
Research potential guests within your network.
Look for rising stars instead of just big names.
Vet guests by consuming their previous content.
Prepare guests thoroughly for a successful interview.
Focus on providing value to your audience.

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Most podcast guests are prepared to share their message on as many podcasts as possible. But trust is won or lost before the first word is ever spoken. Your video, audio, and environment matter! In this episode, Junaid Ahmed shares how to create a guest setup that builds credibility on sight and sound. From your microphone and lighting to your camera and backdrop, you’ll learn how to ensure your presence reflects your expertise so your message actually lands. Get ready to stand out by showing up like a professional podcast guest!

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Chapters

00:00 The Importance of First Impressions
04:54 Building the Sine Framework
10:15 Transforming Presence for Impact

Takeaways

Your mic, lighting, and video quality build trust.
Initial impressions are formed within the first 7 seconds.
Quality audio is the foundation of trust.
Your background frames your expertise.
The biggest source of noise is internal dissonance.
Focus on connection rather than performance.
Good lighting shows respect for the audience.
Your environment should enhance your message.
Transform your presence to create opportunities.
Your presence is inseparable from the expertise you share.

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Most podcasters get discouraged when the results don't come fast. It causes many to question if podcasting is worth the effort, even though they know it would lead to good things. Thankfully, there's something you can do to stay motivated! In this episode, Shara Goswick shares how knowing your purpose helps you stay consistent, connected, and clear about what matters. Get ready to recenter and realign so you can keep going and make a bigger impact!

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Chapters

00:00 The Power of Your Why
02:49 Staying Focused on Your Purpose
06:08 Authenticity and Connection
09:00 Embracing Change and Growth

Takeaways

Your why is the lifeline of your show.
Knowing your why keeps you intentional in your content creation.
Your why helps you stay focused on what really matters.
Authenticity resonates more than perfection with your audience.
Your why is a filter for your content decisions.
Staying true to your why builds trust with your listeners.
Your why can evolve as you grow in your podcasting journey.
Reflecting on your why helps you appreciate your progress.
Change can be an opportunity for growth when rooted in your why.
Your podcasting journey is also about personal growth.

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