You’ve got the talent. You’ve proven that your clients see results. But you’re still not the first person people think of when they need your expertise.

Let’s change that.

In episode 452 of Amplify Your Success Podcast, I’m unpacking one of the biggest sales barriers I see in high-achieving experts and entrepreneurs: they’re doing powerful work, but it’s not visible or recognized in the way it needs to be to land the sale.

Being great at what you do is just the beginning. If you want to attract high-value clients, media attention, and aligned opportunities, it’s time to stop waiting for referrals and start leading the conversation in your space. That begins with clarity - on what you want to be known for and how you show up in the market with that message.

I’ll show you how to claim your expert positioning, break through visibility blocks, and build a message that magnetizes the right people to you—without needing to shout the loudest or be everywhere at once.

If you’re done playing small and ready to be seen for the true value you bring, this episode will give you the mindset, strategy, and clarity to become un-ignorable.

 

Key Takeaways: 

[00:00] Why people don’t hire the best expert - they hire the expert they know about.

[01:45] The cashflow cost of unclear messaging and trying to offer too many solutions.

[04:59] What shifts when your offer and message are truly clear and compelling.

[06:51] How talented entrepreneurs still get overlooked - and what makes others stand out.

[08:59] Ways to choose what you want to be known for: from solutions to energy to an aligned audience.

[16:09] The role of a Lighthouse Message™ in magnetizing your ideal clients.

[18:38] Why “interesting” content isn’t enough, and how to make it inform “why you.”

 

Resources Mentioned in This Episode:

• FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
• Message Monetization LaunchPad: Discover your Lighthouse Message™, your Signature Framework and optimize your hottest selling offer so you can be the go-to solution. Check out the details here