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Amplifying Our Voice: Corporate Communications at Broad River Retail
In today's Stories from the River episode, guest host Kim Harkness, Senior Director, Marketing, Communications & Community Outreach welcomes guest Tyler Trill Senior Manager, Communications. The two delve into the intricacies of corporate communications at Broad River Retail. The department, led by Tyler, is relatively new, yet substantially developed over the past two years. The narrative initially casts back to seven years ago when their corporate communications primarily comprised word documents issued twice a week without a concrete strategy to engage with the entire workforce effectively. With Tyler's leadership and celebrating his second-year milestone with the team, there's a concerted push to refine internal communications, notably through a revamped newsletter and a strategic social media presence, especially on LinkedIn, as they move into Q2 of 2024.
Kim underscores the critical nature of effective communication and asks Tyler to elaborate on the 'why' behind their methods. Tyler explains that in their pursuit to communicate better both internally and externally, they've been innovative, considering the ever-changing landscape of corporate communications. He highlights the current focus on internal communications, including the introduction of a new internal platform he believes will transform interactions within the company, and a more tailored approach on LinkedIn.
The episode also touches on the significance of their town halls, a direct result of needing better ways to communicate during the pandemic, which have now become their most vital internal communication tool. The conversation shifts into their consumption of news, revealing varying preferences and acknowledging the challenge of catering communications to a diverse audience with different information consumption habits. Finally, they discuss the imminent future for the company's communications, including plans to better engage with employees across the business and to utilize feedback to improve their messaging channels. The episode wraps up with a quick highlight of Tyler's love for The Masters golf tournament and his opinion of the outcome!
This episode on YouTube: https://youtu.be/IQ8PTVe01V8
Visit https://www.storiesfromtheriver.com for more episodes.
This show is brought to you by Broad River Retail. Visit https://BroadRiverRetail.com
Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail
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By Broad River Retail
5
1818 ratings
In today's Stories from the River episode, guest host Kim Harkness, Senior Director, Marketing, Communications & Community Outreach welcomes guest Tyler Trill Senior Manager, Communications. The two delve into the intricacies of corporate communications at Broad River Retail. The department, led by Tyler, is relatively new, yet substantially developed over the past two years. The narrative initially casts back to seven years ago when their corporate communications primarily comprised word documents issued twice a week without a concrete strategy to engage with the entire workforce effectively. With Tyler's leadership and celebrating his second-year milestone with the team, there's a concerted push to refine internal communications, notably through a revamped newsletter and a strategic social media presence, especially on LinkedIn, as they move into Q2 of 2024.
Kim underscores the critical nature of effective communication and asks Tyler to elaborate on the 'why' behind their methods. Tyler explains that in their pursuit to communicate better both internally and externally, they've been innovative, considering the ever-changing landscape of corporate communications. He highlights the current focus on internal communications, including the introduction of a new internal platform he believes will transform interactions within the company, and a more tailored approach on LinkedIn.
The episode also touches on the significance of their town halls, a direct result of needing better ways to communicate during the pandemic, which have now become their most vital internal communication tool. The conversation shifts into their consumption of news, revealing varying preferences and acknowledging the challenge of catering communications to a diverse audience with different information consumption habits. Finally, they discuss the imminent future for the company's communications, including plans to better engage with employees across the business and to utilize feedback to improve their messaging channels. The episode wraps up with a quick highlight of Tyler's love for The Masters golf tournament and his opinion of the outcome!
This episode on YouTube: https://youtu.be/IQ8PTVe01V8
Visit https://www.storiesfromtheriver.com for more episodes.
This show is brought to you by Broad River Retail. Visit https://BroadRiverRetail.com
Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail