In this episode of Bridging the Gap, Matt sits down with John Lenker, Founder and Chief Vision Officer of LENKER, Owner of Wood + Metal Fabrications LLC, and Author, and Kevin deLaplante, Ph.D., Partner and Chief Knowledge Officer at LENKER, Founder of the Critical Thinker Academy, and Founder of the Argument Ninja Dojo. From personal branding to marketing strategies, John and Kevin share their insights and experiences in building successful businesses and cultivating their own unique brands. 

They discuss the importance of understanding how people learn in marketing, developing authenticity, and crafting a compelling value proposition. With practical advice and impactful stories, this episode offers knowledge on building a personal brand, staying focused in business, and creating lasting success in the competitive world of marketing.

John and Kevin explore the "Do Be Have" concept as a pathway to success, stressing the importance of being the right kind of person and putting in the required effort. They also touch upon the fragility of one's reputation in the business world and stress the ongoing importance of maintaining authenticity, even as one reaches higher levels of success. Additionally, they shed light on the key elements of a brand: reach, reputation, and relationships. Furthermore, they share strategies for expanding brand reach and the importance of intentional influence and crafting a strong reputation over time.

Whether you're an aspiring entrepreneur, marketing professional, or simply interested in the dynamic world of business, this episode offers practical tips and inspiring stories to help you bridge the gap between academia and the professional world, and carve your own path to success.

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