Switching from a long & tenured teaching career to that of a financial professional selling life insurance, investments, RRSPs, RESPs, and more is no joke. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Calvin Van Harten as he navigates this change in occupation and learns the ropes of sales, marketing, and customer service as your own small business owner.Here's what we cover in this episode:00:00 Intro05:11 Digging into what clients really want08:55 Building authentic trust with new clients12:57 Why someone would choose you over the competition16:46 Helping clients out of bad situations23:22 Integrity & turning away clients you can't help33:36 How the market impacts your business (& customers)38:48 How to help resistant & anxious clients41:37 Helping clients balance short & long term goals46:37 Helping clients who've "missed the boat"50:34 Taking a personal approach to marketing yourself56:40 Social media for Financial Professionals1:02:20 The heart behind the business1:07:43 OutroBe sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signupIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is [email protected]: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

If you want to succeed as a wedding photographer & videographer, you've got to master marketing & sales within your business. In the inaugural edition of the Amplifyr Podcast, host Aidan Hennebry sits down with his wife Leanne Hennebry to discuss their 10 years running Hush Hush Photography & Film; a wedding photography & videography service based out of Hamilton, Ontario.

In this episode, we cover everything:

00:00 Introduction

01:55 History of Hush Hush

04:22 Keys to success in the early days

08:57 Mitigating risk when going full time

14:19 What people misunderstand about self employment

17:52 How to know what to charge

28:05 Becoming a trusted advisor

30:40 Lessons learned from under-pricing ourselves

35:21 Becoming comfortable with selling to clients

41:40 Building trust with clients

50:27 Biggest flops in the business

59:00 Most brilliant marketing thing we did

1:03:38 Running a business as a married couple

1:08:58 Retiring from shooting weddings

1:18:03 Photography in our lives today

1:20:05 Parting wisdom

Be sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signup

If you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available. [email protected]

Website: amplifyr.ca

Instagram: @amplifyr.ca

LinkedIn: /in/aidanhennebry