Covid-19 has had a devastating impact on Australian businesses, who are now looking for alternative ways to generate revenue. Consumer motivation plays a paramount role in spending decisions. Dr Frank Mathmann discusses cutting-edge research on how businesses can measure and affect customer motivation to increase spending.

Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne Lane and Shawn Callahan challenge the traditional perspective on storytelling.

Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne Lane and Shawn Callahan challenge the traditional perspective on storytelling.

How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities on product and service innovation.

How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities on product and service innovation.

Associate Professor Amisha Mehta and Dynamiq's Kel Donovan worked with attendees to experience and create crisis simulations that leverage uncertainty, balance operational and communication decision-making, and embed opportunities to lead, fail fast and renew trust.

Associate Professor Amisha Mehta and Dynamiq's Kel Donovan worked with attendees to experience and create crisis simulations that leverage uncertainty, balance operational and communication decision-making, and embed opportunities to lead, fail fast and renew trust.

Dr Lars Isaksson explored the rationale for companies to mine Reputational Capital, and how they benefited strategically and financially.

Dr Lars Isaksson explored the rationale for companies to mine Reputational Capital, and how they benefited strategically and financially.

Dr Nicolas Pontes and Luke Wheatley provided insights on creating brand relevance and long-term success.