In this episode, Grace Clark sits down with Amy Graff,  the North American Partner Marketing Manager at Rockwell Automation to discuss the evolving importance of marketing for system integrators. 

Amy highlights the shift from marketing being a "nice to have" to a "need to have" due to changing customer behaviors and the increasing complexity of decision-making processes. 

She emphasizes the benefits of having dedicated marketing resources and leveraging co-marketing opportunities with partners like Rockwell to amplify their voice, drive demand, and generate leads. 

Amy encourages system integrators to engage with their partner managers to explore and maximize co-marketing opportunities, even if they lack dedicated marketing staff.

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