On 27 July 2026, Amazon tightened product title rules across every category except media. Titles must now be 75 characters or fewer, including spaces.

Most listings written before that date are non-compliant — and almost nobody noticed, because nothing visibly broke. Here's the part that should worry you: Amazon doesn't reject a long title. It replaces it with an AI-generated version built from your backend search terms and bullet points. Only Brand Registry sellers get a 14-day review window first.

In this episode:

• What actually happens to a non-compliant title, and why sloppy backend terms produce a sloppy rewrite

• The new 200-character budget — 75 for the title, 125 for item highlights — and why Amazon now indexes both equally

• Why the old "stuff the title with keywords" strategy is finished, and how to allocate across two fields instead

• The backend search terms trap: the field is measured in BYTES, not characters, and going one byte over silently de-indexes every term you've entered. No error. No warning.

• Why bullets need front-loading — only the first 1,000 bytes get indexed

• The image rules enforced by machine: pure white at exactly 255/255/255, product filling 85% of the frame, and the 1,000-pixel threshold where zoom switches on

• A practical list of what to fix this week

https://amzproductlauncher.com.au

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Amazon changes listing policies, character limits and image requirements regularly, and requirements differ between categories and marketplaces. The rules described reflect the position as at August 2026 — Seller Central help pages and category style guides are always the current authority. This episode is general information, not legal, tax or financial advice.

You found the product. You vetted the supplier. You paid the deposit. Then the factory messages to say the goods are ready — and asks how you'd like them shipped.

That's the moment most new Australian sellers realise they have no idea what happens next. Between a factory in Guangdong and an Amazon warehouse in Sydney sits freight, customs, tax, and a set of Amazon rules that will bounce your shipment over a labelling mistake that cost nothing to avoid.

In this episode:

• Sea vs air — transit times, what FCL and LCL actually cost, and the rough volume where sea starts making sense

• Why plenty of experienced sellers air-freight a small first batch while the bulk travels by sea

• Landed cost: the A$1,000 threshold, the 5% general duty rate, and GST at 10% on customs value plus insurance plus freight plus duty

• The ChAFTA mistake that costs Australian sellers real money — duty-free isn't automatic, and your supplier won't send the certificate of origin unless you ask

• The deferred GST scheme, and what you need to qualify

• Why Amazon will never be your importer of record — for any shipment, any size, any value

• Amazon's inbound rules that actually bite: one scannable barcode per unit, covering the manufacturer barcode, carton weight and size limits

• The cheapest win available to a new seller: getting the factory to apply your FNSKU labels during production

• Freight forwarder vs customs broker vs the supplier's door-to-door offer

• Why you plan the timeline backwards, not forwards

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Freight rates move constantly and the figures quoted are an August 2026 snapshot, not a quote. Duty rates depend on tariff classification, which is specialist work, and Amazon changes its inbound requirements regularly, so Seller Central is always the authority. This episode is general information, not tax, customs, legal or financial advice. Work with a licensed customs broker and your own accountant.

Amazon's ad auction keeps getting more expensive — and most sellers can't tell you which part of their budget is actually working. In this episode we go through where ad spend leaks on Amazon Australia, and the one number that turns "this keyword feels expensive" into a decision you can defend. What we cover: • Why clicks keep getting dearer — Amazon's advertising revenue hit US$19.8 billion in Q2 2026, up 26% year on year, and average cost per click has climbed roughly 35% in three years • What the 2026 benchmarks actually say (and why comparing yourself to a platform average is close to useless) • Break-even ACoS — how to work it out from your own margins, with a worked example you can follow along with • The four places spend leaks: zero-sale search terms, converting terms above break-even, keywords bidding against themselves, and placements left on default • Audit data suggests the average seller loses 28–40% of monthly ad spend to search terms that click but never convert • The 30-minute monthly routine that closes the leaks — including backing your winners, not just cutting the losers More about what we do: https://amzproductlauncher.com.au If this was useful, follow the show so the next episode turns up automatically. Note on the figures: Amazon's advertising revenue numbers are global and reported in US dollars; Amazon does not publish an Australian breakdown. The CPC and ACoS benchmarks come from third-party 2026 industry studies weighted towards the US marketplace and quoted in US dollars, so Australian conditions differ. The break-even example uses illustrative numbers, not real fees — use your own cost sheet and Amazon's current Australian fee schedule. This episode is general information only. It is not financial, tax, or business advice and is not tailored to your circumstances. Advertising results depend on your product, category, margins and competition, and nothing here is a promise or projection of any financial outcome.

Product research is a spreadsheet problem. Sourcing is a money problem — and it's the first time real cash leaves your bank account. This episode is about the three ways Australian sellers lose money at the supplier stage, and the one that almost nobody sees coming.

In this episode:

• Where Australian sellers actually find suppliers — Alibaba, 1688, Global Sources, sourcing agents, trade shows, and the underrated domestic option
• What "Gold Supplier" and "Verified Supplier" really certify (less than you think), and how to spot a trading company pretending to be a factory
• The first enquiry message that filters out the time-wasters — and why price is the last question, not the first
• Samples, the golden sample problem, and the hot-car test most overseas advice never mentions
• Alibaba Trade Assurance: it covers quality and ship date, it's only enforced when you pay on-platform, and the claim window is 30 days from delivery — which can be gone before anyone opens a carton
• The Australian compliance trap: when you import to sell, you're the supplier under Australian Consumer Law. The ACCC's mandatory standards cover toys, baby products, cosmetics, electronics, tools and more, and it's an offence to supply goods that don't comply. For conduct on or after 28 March 2026, ACL maximum penalties run to the greater of $100 million, 3x the benefit, or 30% of adjusted turnover for a corporation, and $2.5 million for an individual
• Electrical goods and the Electrical Equipment Safety Scheme: if you import in-scope equipment you are the Responsible Supplier, you need an ABN and registration on the national database, and the product needs an RCM. A CE mark or a UL listing does nothing for you here
• Landed cost, not unit price: GST is 10% of the value of the taxable importation — goods plus duty plus freight plus insurance, not just the invoice
• The ChAFTA win most sellers miss: tariffs on Chinese goods hit 100% elimination on 1 January 2019, but only with a valid Certificate of Origin
• The Import Processing Charge: $50 electronic for consignments $1,000 to under $10,000, $152 at $10,000 and above ($90 and $192 documentary)
• The $1,000 low value imported goods threshold — and why a 500-unit first order isn't one
• Incoterms in plain English: EXW vs FOB vs DDP, and why comparing them as the same number is a classic early mistake
• The Chinese New Year timing trap that wrecks Q4 stock plans
• Tooling ownership, and starting your trade mark early for Brand Registry
• Payment splits, what actually moves in a negotiation, pre-shipment inspections, and the red flag checklist
• Why Amazon will not be your importer of record

More at amzproductlauncher.com.au. If this was useful, follow the show so the next episode turns up automatically.

General information only for Australian Amazon sellers — not legal, tax, customs or financial advice. Duty, GST treatment, product safety obligations and electrical safety registration depend on your specific goods and circumstances; confirm your position with a licensed customs broker, a registered tax agent and the relevant regulator before ordering stock. Figures quoted are from the ATO, the Australian Border Force, the ACCC and the Electrical Equipment Safety Scheme and are current at the time of recording. Nothing here is a claim, promise or guarantee about earnings, income or business results.

Everyone asks it and almost nobody answers it straight: how much money do you actually need to start an Amazon Australia business? In this episode we go through the entire cost stack line by line, using Amazon's own published Australian rate card — no vague ranges, no guesswork.

In this episode:

• The two selling plans — $0.99 excl. GST per unit vs $49.95 excl. GST per month — and the roughly 50-units-a-month point where the maths flips
• Referral fees by category, from 8% up to 15%, and why 15% is the number you should assume until you've checked
• The $20 pricing cliff in Beauty, Health & Personal Care and in Baby Products, where a 50c price rise can cost you more than a dollar
• FBA fulfilment fees — $4.55 for a small envelope, $7.34 for a standard parcel, $9.94 for small oversize — and why they're driven by size and weight, never by value
• The cheaper low-price fulfilment band for items under $13 ($3.64 to $11.39), and the trap hiding inside it
• Storage as the cost of being wrong about demand, plus the 365-day long-term storage surcharge
• Samples, minimum order quantities and why landed cost — not the supplier's quote — is the only number that matters
• The forgotten costs: GS1 Australia barcodes from $72 for one (and why you shouldn't buy 100), photography, trademarks and advertising
• ABN, and the ATO's $75,000 GST turnover threshold with its 21-day registration rule
• The worked example: a $34.95 Home & Kitchen product loses 34% to fees, a $14.95 product loses 64% — and what that gap means for how you choose a product
• What's genuinely mandatory to launch, and the long list of things people spend money on before they've sold a single unit

AMZ Product Launcher helps Australians start and grow Amazon businesses — from finding a first product through to sourcing, launching and scaling on Amazon.com.au. Find out more at amzproductlauncher.com.au.

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All figures are in Australian dollars and current as at August 2026. Amazon's selling plan and referral fees are stated excluding GST. Fees and thresholds change — always check the current published source. This episode is general information only and is not financial, legal, tax or business advice. Nothing here is a guarantee of sales, income or profit.

Your product is ready - now comes the make-or-break moment: the launch. This episode is your step-by-step playbook for launching your first Amazon product, getting those crucial first sales and reviews, and climbing the rankings without blowing your budget. Built for beginners selling in Australia.

We start with the mindset shift most sellers learn too late: your launch is won before your inventory ever arrives. You'll learn how to send stock into Amazon's FBA network, how to build a listing that actually converts (so the traffic you pay for turns into sales), and how to crack the brutal no-reviews-no-sales cold-start problem using legitimate methods like Amazon Vine - and why fake reviews can get your account banned.

Then we get into advertising: how to start Amazon PPC on just $5 a day, why going too big too fast is the classic beginner mistake, and a critical 2026 update - Amazon no longer lets you fund ads with a credit card. We cover how to build sales velocity and momentum, how to use a smart launch discount, what a realistic launch budget actually looks like, and how to monitor and adjust after you go live.

If you're ready to launch but scared of wasting money, this episode shows you exactly where to spend and where to hold back. Perfect for Amazon FBA Australia beginners launching a first product.

Picking the wrong first product is the #1 reason new Amazon sellers fail - and it happens before they ever run a single ad. This episode gives you the exact filters to choose a winning first product, even if you've never sold anything online.

We walk through the proven price sweet spot ($30-$50), why small and light wins big in Australia, and the simple-and-durable rule that saves you from a flood of one-star reviews. Then we get into the part most beginners get wrong: reading competition honestly. You'll learn how to use review counts to spot a niche you can actually break into, how to confirm there's real demand behind it, and how to use free research methods (and tools like Helium 10 and Jungle Scout) without hiding behind them.

Finally, we run the numbers - referral fees, FBA fees, and the margin you need - so you can reject a bad product on a spreadsheet instead of after you've bought a thousand units. Plus a realistic look at the time and budget a first launch actually takes.

If you've been stuck on what to sell, this is the episode that gets you unstuck. Perfect for Amazon FBA Australia beginners doing product research and planning their first launch.

Thinking about selling on Amazon but don't know where to begin? This episode is your complete, no-fluff roadmap to starting an Amazon FBA business from Australia in 2026 - built specifically for total beginners.

We cover why the Australian market is one of the best places to start right now (it's years behind the US, with far less competition), how FBA actually works, and the business basics you can't skip: getting your ABN, the $75,000 GST threshold, and how to avoid GST on your Amazon fees. Then we get practical: setting up your seller account, choosing between the Individual and Professional plans, and the single most important decision you'll make - picking your first product.

You'll learn the proven $20-$60 price filter, why small and light wins in Australia, how to spot a low-competition niche, and how to run the numbers on a product before you spend a dollar. By the end you'll know exactly what to do, in order, from your first decision all the way to your first product going live.

Perfect for beginners researching Amazon FBA Australia, product research, seller account setup, and how to launch a first product on a small budget.

Stop using outdated research methods that leave you behind in a market of rapid trend cycles and AI-driven competition. Learn the "New Product Discovery Stack" to move beyond guessing and start identifying real demand signals through Amazon’s Movers & Shakers. This guide reveals how to use AI to highlight gaps in listings and target "almost winning" products—items that are already selling but suffer from weak images or poor differentiation. In 2026, the winners aren't inventors; they are fast-moving optimizers who build better offers through bundling, upgrading, and simplifying. Stop chasing viral TikTok trends too late and start winning with a smarter, data-driven approach today.

Stop overthinking and start selling! Discover the 14-day mastery strategy to launch on Amazon faster than your competitors. Learn why speed beats perfection, how to bypass common delays like overcomplicating products, and why the fastest mover always wins in today's shifting market.

Why This Strategy Works

Speed is Your Edge: Most sellers fail because they take months to launch, losing momentum and allowing competitors to copy them.
The 14-Day Breakdown: This aggressive timeline covers everything from rapid product selection (Days 1–3) to going live and turning on PPC (Days 13–14).
Execution Over Perfection: The sources emphasize that your first launch won't be perfect, and it doesn't need to be; the goal is to launch fast, learn, and then scale.
Avoid Common Traps: Skip the 2–3 month delay by avoiding "perfect" branding, talking to too many suppliers, or waiting for samples for simple products.