PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar.

Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology.

Duncan joins host Joseph Arthur to lift the veil on AI's potential when it comes to measurement, campaign creative, optimisation and more. An expert on data analysis and insight gathering, as well as a Cannes Lions veteran, Duncan explains why AI has become such a talking point in Cannes and how marketers' attitudes towards it are beginning to shift from aspiration to application.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

That's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024

Cannes Lions 2024 in review: 17 marketers look back at the festival that was

One minute in Cannes with: Relo Metrics

One minute in Cannes with: SS+K M&C Saatchi

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