Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won't craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from.

Full Episode Details

As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can play a role in storytelling. He shares examples of how AI can streamline research and content preparation and save time on the nitty-gritty work that bogs down creatives.

For those new to social media with AI worries, Mike shares advice (and reassurance) and explains the common mistakes even seasoned marketers make when using AI. He makes it clear that it is no magic wand, but it's powerful – if you use it right. Mike weighs up AI's strengths and limitations, offering practical advice on when to utilize it in content creation. One example he recommends is using AI to identify gaps in your content strategy, freeing up time for humans while highlighting opportunities for great content in the future.

In This Episode:

• 1:45 - What does Mike's role as Chief Storyteller involve?
• 2:31 - What makes a good story?
• 5:45 - How AI and marketers can work together to tell stories
• 8:31 - The top thing marketers get wrong with AI
• 10:57 - How AI can help you find gaps in your content
• 13:00 - Mike's advice for overcoming AI wariness and using it to improve your work
• 19:02 - How humans can differentiate themselves from AI
• 22:11 - How Agorapulse is integrating AI into the platform
• 27:06 - The best places to connect with Mike, including his website and podcast
• 27:32 - Mike's top tip for aspiring social pros

Resources

• Connect with Mike on LinkedIn
• Follow Mike on X
• Follow Mike on Instagram
• Mike's Blog - The Social Media Hat
• AI in Marketing: Unpacked Podcast
• Agorapulse

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