In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance!

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Learn more about Affirm at https://www.affirm.com/