In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years.

When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity.

Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort.

This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers.

In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand.

Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture.

Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection.

This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways.

Learn more about My Code Media at https://mycodemedia.com/

In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers.

What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goods, and wellness. Shanmathy explains how Baltimore’s mural culture inspired the campaign’s bold, immersive aesthetic, how the team built it in just three months, and why authenticity was central to its success.

Along the way, she shares the challenges of coordinating dozens of creatives, the surprising feedback from retailers, and her perspective on using AI as a tool while keeping design rooted in originality.

This conversation highlights how design can capture the spirit of a city, strengthen community, and elevate local economies.

Learn more about Made in Baltimore at https://madeinbaltimore.org/

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign.

Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories.

The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns.

Tune in for a conversation about branding, community, and the power of turning anniversaries into action.

In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.

In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy.

Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking design, this campaign is a great example of thoughtful community branding. Discover how AV Jennings leveraged storytelling, stakeholder collaboration, and strategic visual elements to win a Brandie Award, and why good branding is just as critical as the product itself.

Tune in for insights on the creative process behind Somerton’s vibrant, horse-inspired branding, and how it sets the community apart in a crowded suburban market. We’ll explore why emotional connection often outweighs logic in real estate branding, and how to strike the right balance between honoring history and designing for the future.

If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.intelligencebank.com

Learn more about AVJennings at https://www.avjennings.com.au/

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Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up?

In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world.

Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear.

Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders.

You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive.

If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Radical Compliance at https://www.radicalcompliance.com/

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance!

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Affirm at https://www.affirm.com/

In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university.

Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Utah Valley University at https://www.uvu.edu/