Brand Intelligence

The EU AI Act just hit a major deadline, and most of the coverage missed the part that actually matters for marketing teams: AI-generated content now has to be disclosed, and the fines for getting it wrong can outweigh even GDPR penalties.
In this episode of the Brand Intelligence Podcast, James Borg sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to break down what's actually changing in marketing compliance this quarter, and why it matters far beyond Europe.
They discuss:

This conversation offers a grounded look at where marketing compliance is heading, and what leaders need to do now to stay ahead of it.

In this episode of the Brand Intelligence Podcast, co-host William Tyree sits down with Alex Hubbard, IntelligenceBank VP of Product and AI, to unpack the findings from IntelligenceBank’s new report, Content Approval in the AI Era: The New Rules for High-Performing Marketing Teams.
Based on more than 1,000 conversations with marketing and compliance leaders, along with first-party platform data, the report reveals a clear challenge: marketing teams are producing more content than ever, but the systems used to approve, govern, and monitor that content have not kept pace.
William and Alex discuss why content approvals have become a growth bottleneck, how slow review cycles affect campaign performance, and why the traditional “create, review, approve, publish” model no longer works for modern marketing teams. They also explore why compliance does not end once content goes live, especially as paid search platforms, AI tools, and dynamic content environments can change the meaning or risk profile of previously approved materials.
Alex shares what she is hearing from marketing, brand, legal, and compliance leaders across regions including the UK, Australia, and beyond. The conversation covers how different teams define the content approval problem, why approval workflows have become a strategic leadership issue, and what it will take for organizations to trust AI-assisted or autonomous approvals.
The episode also looks ahead to the future of marketing compliance technology, including upstream compliance, plain-language rule creation, multimodal risk detection across images and video, live queryable content, and emerging standards such as Model Context Protocol.

Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.  

In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams.

They discuss:

This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up.

Download the full report here: https://intelligencebank.com/content-marketing-trends-report/

How do you rebuild confidence in one of the world’s most scrutinized financial markets?

In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had turned negative, the ASX marketing team set out to shift perception and remind audiences of the exchange’s underlying strength as a listings destination. 

They discuss how the campaign used powerful statistics, audience-specific messaging and data-driven insights to reach founders, bankers, lawyers and investors influencing IPO decisions. The team also shares how close collaboration between marketing and the listings sales team helped turn complex financial data into compelling creative, and why those insights became the backbone of the campaign.

You’ll also hear how the campaign performed, including a 270% increase in website traffic and strong adoption of campaign messaging by the sales team, who began using the creative in their own pitches.  

Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways.

In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands.

Guests share:

Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative

How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy

New creative applications, including synthetic video, demographic adjustments, and rapid visual production

Governance and ethical considerations, especially for regulated industries

The tension between efficiency and authenticity — and how leaders are navigating it

Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution

The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft.

Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next.

Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be?

It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all in one.

In this compilation episode, we bring together the full playlist:

Whether you’re building a personal brand, leading a team, or simply curious what fuels today’s marketing and creative minds, this episode offers a joyful, candid look at the humans behind the strategies.

In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win.

Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection.

This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart.

Learn more about GMHBA at http://gmhba.com.au/.

After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era.

Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand.

From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points.

Learn more about Priceline Pharmacy at https://www.priceline.com.au/.

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In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years.

When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity.

Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort.

This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers.

In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand.

Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture.

Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection.

This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways.

Learn more about My Code Media at https://mycodemedia.com/