Brand Intelligence

On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?"

In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes.

Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem!

Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Big Red Group at https://www.brx.com.au/

How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been. 

The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher’s Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato’s business, influencing the sales pipeline, improving win rates, and accelerating deal closures.

Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Workato at https://www.workato.com/

Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries?

In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries.

We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    

Learn more about Pantheon at https://pantheon.io/

What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts.

This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com 

How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices.

From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry. 

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    

Learn more about Tabcorp at https://www.tabcorp.com.au/

How does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets.

This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement.

Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    

Learn more about ANZ at https://www.anz.com.au/personal/

What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience.

Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers.