Brian Jud, a special sales book marketing guru, has been a guest on the podcast previously. In THIS episode, he teaches a specific workshop on book promotion by using a special tool - he calls it bracketology - to help visual learners to narrow their book promotion focus on one or two things a quarter based on certain criteria. He has offered the listeners of the podcast a way to download the PDF tool, so you may want to download and print it as you listen to Brian’s mini-workshop.

We also chat about other book marketing and promotion tips and the difference between book promotion for exposure and book promotion for book sales - an important difference to consider as you wade through the wonderful but sometimes frustrating world of book marketing. Sometimes exposure is what is needed to get your name and your book’s name out there.

My favorite part of the podcast is when Brian shares his tool, bracketology with us… so generous!

Brian also mentions a few other resources and offers the opportunity to call him with any questions you may have.

Downloadable Lists for Sale for Ad Mailing

Radio Locator .com

Here is the link to download the bracketologypdf.

Find Brian and his offerings at his website Website: BookMarketingWorks.com or contact him via email: [email protected]

Thanks, Brian!

Remember:

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Your Book Deserves to Be Seen! Embrace the Strategies That Will Put Your Work in the Spotlight and into Readers’ Hands. Your fun guide, Get Your Book Seen and Sold ,is available at a reduced price on Amazon right now! Grab the paperback copy and keep it on your desk as your personal, interactive guide for a successful book launch and book marketing strategy.

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