"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.

On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.

Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand

~ Episode breakdown ~

(2:13) Which platforms performed best in Q4 2024?

(21:05) Building a business in the face adversity with the founder of Real Eating Company

(39:28) An assessment of the UK's small business ecosystem

(53:00) PMW's Resell Me a Pen Challenge

~ Further reading ~

Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft compared

IPA Bellwether: UK adspend returns to growth but main media plummets

‘A double-edged sword’: Labour’s ‘Halloween budget' has marketers reconsidering approach to growth

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