Not much attention has been paid to the Epic Games Store's (EGS) "Support-A-Creator" program as of yet, but with news that creators (aka "influencers") will receive a commission of fully 20% (!) for sales of Borderlands 3, questions abound.

What disclosures are required for such an arrangement? Should they be more robust than reference to a simple affiliate link?

What role does the limited time for the promotion play, especially given that the time period is in advance of the actual release of the game?

What does the Federal Trade Commission (FTC) have to say on this, and how is it another instance which highlights the age of some of the Commission's current guidance?

If we ever earned a commission we'd declare it...in Virtual Legality.

CHECK OUT THE VIDEO AT: https://youtu.be/T920yTxkOM4

#EpicGamesStore #Borderlands3 #VirtualLegality

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Discussed in this episode:

"Support-A-Creator Update..."

Tweet - August 27, 2019 - Epic Games Store

https://twitter.com/EpicGames/status/1166413462928596992

"20% commission (or $12 per sale) is a lot..."

Tweet - August 27, 2019 - Chris Davis (@cdavis_games)

https://twitter.com/cdavis_games/status/1166415213173694464

"SUPPORT-A-CREATOR PROGRAM"

Epic Games Webpage

https://www.epicgames.com/affiliate/en-US/overview

"The FTC’s Endorsement Guides: What People Are Asking"

Federal Trade Commission Webpage

https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

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On Twitter @hoeglaw

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On our Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)

(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3jaA)