In a typical year, I’d suggest that you hold a mid-year review of your marketing goals and strategies just to check in on how you are doing and make sure you are on track. This year that review is absolutely imperative as so many events have probably disrupted your best laid plans of January. It’s time to take a breath, review what you had planned, see how far you’ve come despite all the craziness of 2020 and then adjust so you can make the most of the rest of the year.