Smart Marketing for Small Nonprofits

Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.

Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate what you spend your time on, the duties you might want to delegate to others, and strategies to use so that you are managing your day (instead of having your day manage you).

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.

How do you stay motivated? What makes you able to be the superhero of your nonprofit? What enables you to combat the negative self-talk and turn “we can’t” into “we must.” In this podcast, Cindy explores ways for nonprofit leaders to reset their mindset and stay inspired in 2022.

For the new year, I’d like to tell you a story. It’s got high points and low valleys, a few plot twists, and - fortunately - a happy ending. Hopefully, it will inspire you, because it’s all about why nonprofits like yours are so important to me and the entire team at Cindy May Marketing.

Data can be dull. That’s why I counsel my nonprofit clients to steer clear of numbers when discussing their mission; stories of impact are just so much more engaging. But one set of numbers nonprofits should be concerned with is their marketing numbers. From the reach of your Facebook posts to the number of people who clicked on the call to action in your latest e-newsletter, those numbers will help you become more effective in your outreach - and that will get you more of the support you need. Make 2022 your data-driven year for marketing

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

Get to know your donors! Reaching out through surveys, tours, coffee get-togethers, phone calls and more will increase the likelihood that they’ll give again, plus they will give you new insights and appreciation about your organization.

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

Here’s a resolution for 2022 that you can start working on now. Identify the fellow nonprofits and corporations that would be good allies for your nonprofit and start building those partnerships. Too many of the problems that nonprofits are trying to solve are too complex to rest on one organization’s shoulders. Partnerships can help broaden your reach, have more impact, and - if the marketing is done strategically and smart - make everyone feel appreciated for the good work they are doing.