Some words are just better than others when it comes to compelling copy, and in the world of marketing and fundraising, there are a handful of words that can inspire people to give to your cause. In this episode, we talk about seven words and phrases that are proven to have an impact getting support for your nonprofit.

Today we talk with Anne Stefanyk of Kanopi Studios, a website designer and developer. Anne shares her top 10 tips on how to maintain your website so you maximize its ability to raise awareness of your nonprofit, win support for your cause and turn your audiences’ intentions into action.

Yes it’s an international event and yes, there’s only three weeks left, but with a little time and effort, there’s still time to have an effective #GivingTuesday campaign. It doesn’t have to be a stand-alone event; instead, why not make #GivingTuesday the launch of your whole end-of-year campaign.

In spite of the chaos and confusion caused by 2020, this year has provided you with a unique opportunity as you are making your end-of-year ask. It’s a chance to share the challenges of running a nonprofit during a year marked by a pandemic and unrest with your supporters, and then boldly ask your supporters to share your optimism for the future.

Call it the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace.  And the clues lead you right up to the culprit - your donation page.

Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline communications for small nonprofits while helping them forge better relationships with their supporters.

Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in 2020. That makes it a perfect time to shift gears in our marketing outreach and lean into optimism as we work towards a transition from urgent to optimistic.

While we understand the idea of planning for an event or campaign, we often aren’t that great about mapping out what we need from our marketing creative teams, and that can cause wasted time and effort not to mention frustration for everyone involved. But this can be avoided with the “creative brief.”

When measuring how your marketing is doing, you can drown in all the data. Take Google Analytics - there are literally hundreds of metrics to choose from to see how your website is doing. But not all numbers are equal, and in this episode I give you the top Google Analytics numbers to follow and how they will help you improve your website and your digital marketing results!

There is something big that holds many marketers back from being the absolute best they can be and making the biggest impact they can for the nonprofits they serve. In today’s world when so many nonprofits are in need of support - maybe now more than ever - it’s crucial that we get anything that’s holding you back out of the way. In this episode I’m going to give you three steps you can take to eliminate this big marketing barrier once and for all.