Even if they have no problem hiring certain types of outside experts, many nonprofits resist getting help with their marketing efforts. But having some help with communications can result in nonprofits getting more support so they can thrive. Cindy goes over the most common reason nonprofit leaders say “no” to marketing help and the many reasons the right answer might be “yes” - including the fact that it might ultimately be more cost-effective than doing it in-house.

Events manager Danielle Snelson says that 2020 gave nonprofits permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021? The answer will depend on what your organization's goals are. In this podcast, Cindy and Danielle talk about when virtual and hybrid in-person/online events will further the goals of your organization and how to do it effectively.

2020 was a bear of a year, but here’s the silver lining: Confronted by fear, uncertainty, loss and lockdowns, we didn’t hide in a bunker until it was all over. We found new ways to connect and gave what we could to support others, and did it in record numbers. Cindy takes a deep dive into the 2020 M+R Benchmark report.

Joe McLeod has been helping companies and nonprofits weather PR crises for more than 15 years. He talks with Cindy about how to prepare a crisis communications plan and how to handle PR concerns so that they don’t damage your nonprofit’s reputation or impact negatively on your mission.

Kathy Widenhouse, a highly experienced nonprofit content writer, talks with Cindy about how to master the art of persuasive communication, whether it’s a fundraising appeal, e-newsletter or blog post. The tips and tactics she shares will make your own writing process easier and far more effective.

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? Video is the ultimate storytelling device, says Burr Purnell, this month’s Marketer on a Mission and using it gives nonprofits an easy, fast, and affordable way to amplify their message to the world.

When you think about retaining donors, trade in ROI for ROR or “return on relationship.” That’s the advice of Cindy’s guest, Jarrett Ransom of The Rayvan Group. An expert on nonprofit marketing and a self-described “Nonprofit Nerd,” Jarrett shares the five building blocks of donor relationships in this special Marketer on a Mission podcast.

Many things have changed in the last year, but not the importance of marketing to support donor retention efforts. In this episode, Cindy explores the statistics to keep in mind as you develop your retention strategy and a four-step process to make sure first-time donors continue to support your organization after their initial gift.

Ever worry about getting stuck in a rut in your marketing efforts? It’s a new year, which makes it a great time to experiment and try some new digital strategies for promoting your nonprofit. This episode has suggestions on ways you might want to stretch those marketing muscles, but it also includes the one thing that is tried and true no matter what marketing strategies you employ.

As we begin our journey into 2021, have you thought about what success for your nonprofit would look like this year? We are in the middle of the Great Reset, which makes it the perfect time to create your marketing plan. It doesn’t have to be a beast; in fact it can be both an inspirational and useful document, a roadmap to a successful year for your nonprofit.