In this ever-competitive higher education environment, those institutions that can effectively differentiate from the competition, generate new demand, and find new markets will have an advantage.  In his upcoming Leading Edge Thinking in Higher Ed webinar, MBA faculty, entrepreneur and business strategist, Dr. James Wilson III introduces us to Blue Ocean Strategy (BOS), a method and useful tools that college leaders can use to do just that.  This webinar will introduce a range of BOS tools, provide industry examples of BOS, explore value propositions in higher education, and explore questions about what changes will improve competitiveness and yield new value.  Listen here for a brief preview of the January 20, 2021 free webinar. To register for the webinar and to see Dr. Wilson's bio, see here.