When thinking about the purchasing process, there is usually a monthly payment associated with it. And when taking that step to purchase, most times, people look for affordable ways to obtain what they want. For Brad Cobaugh, Consumer Finance Manager at West Shore Home, he’s dedicated his career to asking the question, “Why should home improvement be any different?” Brad joins the show to discuss his experience across multiple industries and how that’s assisted his philosophy at West Shore. Brad outlines the value of homeowner financing, the criteria to evaluate lenders and key metrics he reviews to measure success.