Undoubtedly, one of the reasons the esports and gaming industry expanded so quickly in the last five or six years is its intrinsic inclusive traits. The "there is always an extra controller" type of mindset makes the video games space a place where new voices and perspectives are always welcomed, and rapid growth is a byproduct of that plurality.
Our guest, Nathan Lindberg, experienced gaming and esports growth from its very beginning. He visits us to talk about his journey in esports and gaming, how brands should approach the industry to effectively engage with the esports audience, and where he thinks the space is heading.
Nathan is the Commercial Director of Gaming at SuperAwesome, a Member Of The Board Of Advisors at Esports Business Summit, and a Founding Board Member of the Esports Ad Bureau. He has over ten years of experience in digital and print advertising in arenas, primarily gaming and entertainment.
Resources:
Visit SuperAwesome's website: https://www.superawesome.com/
Connect with them on social media:
Twitter: https://twitter.com/GoSuperAwesome
Instagram: https://www.instagram.com/lifeatsuperawesome/
LinkedIn: https://www.linkedin.com/company/superawesome/
Or read their blog: https://www.superawesome.com/blog/
You can also connect with Nathan on social media:
LinkedIn: https://www.linkedin.com/in/nathanlindberg/
Twitter: https://twitter.com/therealnate
This episode is sponsored by Ice Shaker! Grab your own custom DLC Drop Ice Shaker at: https://www.IceShaker.com/DLCDrop
And make sure you use the code DLCDrop to save 20% off ALL Ice Shaker Products.
Taxed on first 80% of the revenue