Future of Marketing In Esports

By MAP Esports Podcast Network

What's Future of Marketing In Esports about?

Join host Rebecca Longawa and today's top esports marketing experts as they discuss current marketing trends in addition to how companies can leverage esports sponsorship in their marketing strategy.

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Future of Marketing In Esports episodes:

08.09.2022
Bringing the Gaming Experience to the Masses
The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few. Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services...
07.19.2022
The Potential Legal Issues Within Esports
The world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better. In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks....
05.24.2022
How Esports and Gaming Companies Can Stand Out In a Crowded Space
Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis. Jean Marie is the President and CEO of...
05.10.2022
Helping To Build Communities in Schools Through Gaming
There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world. In today’s episode of the Future of Marketing in Esports, Rebecca is...
04.26.2022
Helping the Esports Community Thrive
As more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections...
04.12.2022
Creative Ways Brands Are Creating Partnerships in Esports
What are some of the top ways brands are engaging with esports teams? In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey. Mark talks about his unique background in...
03.29.2022
Helping a Community Through Gaming and Esports
We know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them?...
01.27.2022
Building Cohesive Esports Teams
We all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their...
01.06.2022
A Journey From Advertising to Broadcasting for the NFL
Scott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs. It all ended up paying off as Scott...
12.16.2021
Secrets to Great Influencer Partnerships
How can brands work with influencers and create win-win scenarios? It’s really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just...
12.02.2021
The Formula For Successful Brand Partnerships in Gaming and Esports
How can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the...
11.18.2021
How To Measure the Success of Brand Partnerships
Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming...
11.11.2021
Diving Into the World of Betting and Daily Fantasy Sports
2020 saw a huge increase in the popularity of gaming and esports. And where’s there is popularity in a sport, popularity in gaming quickly follows. In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of...
11.04.2021
The Importance of Data In the World of Esports
Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it? Although every industry is exploring this question, one of the most prevalent industries where this is...
10.28.2021
An Inside Look Into Running Gaming Centers
The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer...
10.21.2021
Helping Esports Athletes Reach Peak Performance
A growing concern for the world of esports and gaming is the health of the players, not just physical but also mental. FitGMR has been a pioneer in the space of esports performance and they continue to make an impact in...
10.14.2021
How NFT's and Gaming Go Hand-In-Hand
With so many innovations and new technologies coming to life, can we really focus on just one next big thing? Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption...
10.07.2021
Why Schools and Universities Need To Be Thinking More About Esports
If you didn’t already know, the future for esports is extremely bright, and it’s only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an...
09.30.2021
The Secret To Great Brand Partnerships With Jake Trobough
Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and...
09.23.2021
The Opportunities for Brands In Gaming With Dillon Pomeroy
When it comes to brands getting involved with the world of esports, the possibilities are endless, and if there’s one person who loves finding the opportunities for these brands, it’s Dillon Pomeroy. Dillon is Partnerships Manager at Version1 and Minnesota RØKKR,...
02.11.2021
Supporting the Women of Gaming - Rebecca Dixon
Although gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry. In this episode...
02.04.2021
The Missed Opportunities of Brands and Influencers in Esports and Gaming - Justin Jacobson
The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world. In this episode of The Future of Marketing with Esports,...
01.28.2021
Personal Branding Tips & Tricks With ESPN Host Arda Ocal
Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week's episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda's road to becoming a host of a top network,...
01.21.2021
Innovative Marketing Ideas for Brands In Esports - Jenna Johnson
Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week's episode of The Future of Marketing...
01.14.2021
What Brands Need To Know About Marketing in Esports - CJ Cooper
They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group...
12.17.2020
Maria Tamellini - Gamer Safer
Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing...
12.10.2020
Eric Stark - Slate
Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on...
12.03.2020
Alex Huff - Fanticipate
Alex HuffA serial entrepreneur, with over 20 years experience of building and exiting companies, Alex Huff joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss his latest venture, Fanticipate. Imagine not just watching your favorite...
11.19.2020
Dane Kuhn - Minnesota Rokkr and Version1
Dane Kuhn, Art Director for the Minnesota Rokkr and Version1 has an interesting story of starting as an intern with the Minnesota Vikings, and then moving into the esports world. In this episode Dane and Rebecca discuss what it's like...
11.12.2020
Cory Hollingsworth - ARterra
Cory Hollingsworth is Head of Partnerships & Brand Engagement at ARterra. Cory’s experience working with Panini Trading Cards ended up bringing him to the world of esports. In this conversation, Rebecca and Cory discuss how professional athletes in traditional sports can...
11.05.2020
John Davidson - Davidson Learning Company
John Davidson is the Founder and CEO of the Davidson Learning Company, a company focused on providing learnings on youth marketing through content, public speaking, and consulting. In this episode, John and Rebecca discussed the importance of personal branding, and why...
10.29.2020
Annie Scott Riley - Minnesota Rokkr
Annie Scott Riley is the Vice President of Marketing for Minnesota Rokkr, and helps to run one of the most engaged communities in all of esports. Annie joins Rebecca to talk about how her journey in blogging and digital media led...
10.22.2020
Dick Polipnick - Online Growth Systems
Dick Polipnick is the Founder and Chief Growth Officer for Online Growth Systems and has vast experience helping large brands bring their marketing ideas to life. In this conversation, Rebecca and Dick discuss what trends they're seeing in esports, and...
10.14.2020
Daniel Herz - Mission Control
In this episode, Rebecca sits down with Dan Herz, Chief Revenue of Mission Control. Dan discusses how Mission Control is focused on creating experiences for the non-elite esports users, and how brands are engaging with users in these unique ways. Want...
10.13.2020
Justin Stefanovic - Misfit Gaming Group
Justin Stefanovic is the VP of Partnerships at Misfit Gaming Group, the company that handles The Misfits, The Mayhem, and The Mountaineers Franchise Leagues. In this episode Justin discusses how brands can engage more fully with esports teams, how they...

What's Future of Marketing In Esports about?

Download our free app to listen on your phone

Future of Marketing In Esports episodes:

Bringing the Gaming Experience to the Masses

The Potential Legal Issues Within Esports

How Esports and Gaming Companies Can Stand Out In a Crowded Space

Helping To Build Communities in Schools Through Gaming

Helping the Esports Community Thrive

Creative Ways Brands Are Creating Partnerships in Esports

Helping a Community Through Gaming and Esports

Building Cohesive Esports Teams

A Journey From Advertising to Broadcasting for the NFL

Secrets to Great Influencer Partnerships

The Formula For Successful Brand Partnerships in Gaming and Esports

How To Measure the Success of Brand Partnerships

Diving Into the World of Betting and Daily Fantasy Sports

The Importance of Data In the World of Esports

An Inside Look Into Running Gaming Centers

Helping Esports Athletes Reach Peak Performance

How NFT's and Gaming Go Hand-In-Hand

Why Schools and Universities Need To Be Thinking More About Esports

The Secret To Great Brand Partnerships With Jake Trobough

The Opportunities for Brands In Gaming With Dillon Pomeroy

Supporting the Women of Gaming - Rebecca Dixon

The Missed Opportunities of Brands and Influencers in Esports and Gaming - Justin Jacobson

Personal Branding Tips & Tricks With ESPN Host Arda Ocal

Innovative Marketing Ideas for Brands In Esports - Jenna Johnson

What Brands Need To Know About Marketing in Esports - CJ Cooper

Maria Tamellini - Gamer Safer

Eric Stark - Slate

Alex Huff - Fanticipate

Dane Kuhn - Minnesota Rokkr and Version1

Cory Hollingsworth - ARterra

John Davidson - Davidson Learning Company

Annie Scott Riley - Minnesota Rokkr

Dick Polipnick - Online Growth Systems

Daniel Herz - Mission Control

Justin Stefanovic - Misfit Gaming Group