Future of Marketing In Esports

Although gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry.

In this episode of The Future of Marketing in Esports, Rebecca and Rebecca talk about where the idea of the gameHERs came from, and why they found this such an important market to serve, the opportunities for brands with women gamers, plus the areas that the gameHERs team is focusing on for 2021.

You can find out more about the gameHERs at: https://thegamehers.com/

Email Rebecca at: Rebecca {at} thegamehers.com

Or connect with her on LinkedIn at: 

https://www.linkedin.com/in/rebecca-dixon-3903015/

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world.

In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin and Rebecca talk about the importance of understanding the influencer and sponsor relationship, what brands need to know to work with the right influencers in the gaming and esports industries, and some of the biggest missed opportunities they’re seeing out in this industry right now.

To connect with Justin on Twitter, visit: https://twitter.com/justinjesq

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week's episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda's road to becoming a host of a top network, and why just doing everything he could to learn, got him on a path he never dreamed was possible.

They also talk about branding, and when he realized he was a brand, and what today's athletes, both traditional and in gaming, should understand when it comes to working with partnerships. Not all money is good money, and it's important to understand what they align with best.

Plus, there's lots of talk about Clubhouse, a platform that is truly all about the Future of Marketing!

To connect with Arda, visit:

https://Twitter.com/Arda

LinkedIn: https://www.linkedin.com/in/arda-ocal-34a97a12a/

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic?

These are just two of the questions discussed in this week's episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space.

Plus they discuss some amazing ideas for what brands are standing out in a world of mediocrity, and what's most important to understand when trying to market to gamers and esports enthusiasts.

Interested in connecting with Jenna?

Visit her LinkedIn at https://www.linkedin.com/in/jenna-b-johnson/

Or email her: JBJohnson24{at} gmail.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping in, but when done correctly can win over life-long customers.

CJ Cooper, COO of Hive Gaming, joins Rebecca Longawa in this week's episode of The Future of Marketing in Esports to talk about brands that are getting into the esports space, and what's working really well in terms of partnerships. They also go into great detail about new ideas for industries, and ways companies can win in the world of gaming in esports, even if it's not a direct fit. For example, they're not talking about energy drinks, but life insurance!

Links Mentioned in this site:

https://www.HiveGaming.org

https://www.linkedin.com/in/cj-cooper/

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community.

Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such a game-changer in the gaming and esports communities.

Imagine being able to verify that someone entering an all women’s tournament is actually a woman. How about keeping people out of certain games once they’ve crossed a line?

This is just some of what her technology will do, and she discusses the inspiration behind it, and what’s getting her excited about bringing this product to the world.

Want to learn more about Gamer Safer? Visit: GamerSafer.com

Or connect with Maria at: Maria {at} GamerSafer.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on social media.

The brand utilization of this product is truly endless, and Eric shares the story of how he saw the need for this in his background of working with teams like the 49ers and eventually to the NFL. And he also discusses how this tool will be used in the world of esports.

To learn more about Slate, visit: SlateTeams.com

Or connect with Eric at: Eric {at} SlateTeams.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Alex HuffA serial entrepreneur, with over 20 years experience of building and exiting companies, Alex Huff joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss his latest venture, Fanticipate.

Imagine not just watching your favorite event, but being able to actually win an actual piece of the action. This is what Fanticipate does by allowing you to participate in live auction of items while the event is happening. 

It’s a new twist on sports memorabilia, and not only is Fanticiapte a hit in traditional sports, they’re also venturing into esports, so fans can be a part of an action with their favorite players.

Alex talks about the technology and uniqueness of Fanticipate and why he’s so excited about this latest venture. Plus he talks about his journey as an entrepreneur, and why he loves bringing ideas to life.

To find more:

Visit: Fanticipate.com

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexhuff

Or email him at: Alex {at} fanticipate.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Dane Kuhn, Art Director for the Minnesota Rokkr and Version1 has an interesting story of starting as an intern with the Minnesota Vikings, and then moving into the esports world. In this episode Dane and Rebecca discuss what it's like being in the extremely fast-paced world of esports, and how his team goes from an idea to a full-blow concept for design in just a few days.

He also talks about what has made how he keeps up-to-date with the world of esports so he can make sure that same camaraderie is brought to life in their brands. Plus how a creative team can connect and stay creative in times of COVID lockdowns.

To learn more about Dane, visit:

Version =1: https://version1.gg/

Minnesota Rokkr: https://rokkr.callofdutyleague.com/en-us/

Twitter: https://twitter.com/kuhndane

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Cory Hollingsworth is Head of Partnerships & Brand Engagement at ARterra. Cory’s experience working with Panini Trading Cards ended up bringing him to the world of esports.

In this conversation, Rebecca and Cory discuss how professional athletes in traditional sports can bridge their love of gaming into their personal brand and sponsorships. They give great ideas on how brands can work with these athletes to create more fan engagement and reach.

To connect with Cory on LinkedIn: https://www.linkedin.com/in/coryhollingsworth/

Or Twitter: https://twitter.com/CoryHollings

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/