They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping in, but when done correctly can win over life-long customers.

CJ Cooper, COO of Hive Gaming, joins Rebecca Longawa in this week's episode of The Future of Marketing in Esports to talk about brands that are getting into the esports space, and what's working really well in terms of partnerships. They also go into great detail about new ideas for industries, and ways companies can win in the world of gaming in esports, even if it's not a direct fit. For example, they're not talking about energy drinks, but life insurance!

Links Mentioned in this site:

https://www.HiveGaming.org

https://www.linkedin.com/in/cj-cooper/

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/