The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world.

In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin and Rebecca talk about the importance of understanding the influencer and sponsor relationship, what brands need to know to work with the right influencers in the gaming and esports industries, and some of the biggest missed opportunities they’re seeing out in this industry right now.

To connect with Justin on Twitter, visit: https://twitter.com/justinjesq

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/