In this episode of 'Behind the Brand,' regular co-host Taylor and Mo introduce Macki Detters, their new summer intern from the University of Minnesota Duluth. Macki takes the lead and interviews Taylor and Mo about their careers in the marketing and agency world. They discuss various topics including their favorite walkout songs, most-used emojis, and what they wanted to be as kids. The team shares insights on handling criticism, taking career risks, and the misconceptions of marketing. The episode also delves into their rewarding experiences working at Moxie and strategies for overcoming creative blocks. This engaging conversation highlights the importance of being comfortable with being uncomfortable to succeed in the industry.

Takeaways:

1. Internships Are Key to Career Growth Taylor and Mo stress how internships provide invaluable real-world experience and open doors to future opportunities—like Macki’s current role at Moxie.

2. Risk-Taking Can Lead to Rewarding Career Moves Both hosts reflect on pivotal career moments that involved stepping outside their comfort zones, including the bold decision to join Moxie.

3. Creative Blocks Are Real—And Manageable Agency life comes with its own set of challenges, especially in maintaining creative momentum. Taylor and Mo discuss how they work through those blocks while balancing client needs.

4. Embrace Discomfort to Grow One recurring theme? Growth doesn’t happen without a little discomfort. From job transitions to tricky client meetings, learning to stay steady through uncertainty is key.

5. Strong Teams Make All the Difference The episode ends on a high note, celebrating the Moxie team’s culture and how quickly Macki has become a valuable part of it.

00:00 Introduction and Team Introductions

00:23 Meet the Intern: Macki Takes the Lead

01:22 Fun Questions: Walkout Songs and Emojis

04:51 Career Reflections and Advice

10:26 Marketing Misconceptions and Realities

13:46 Lessons Learned the Hard Way

17:41 Handling Mistakes and Accountability

19:23 Career Risks That Paid Off

23:04 The Rewards of Working at Moxie

25:28 Challenges in the Job

30:08 Dealing with Creative Blocks

32:47 Internship Reflections and Team Dynamics

34:51 Conclusion and Farewell

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