Rose Fernandez, joined Algenist as Senior Vice President, Global Sales, and now serves as its Chief Executive Officer since 2018. Rose describes some qualities of conscious leadership. Being open and willing to share is essential to becoming a conscious leader. Rose loves to provide context to her team; she tries to be as consistent as possible with her transparency. Overcommunicating is also essential. Rose makes sure to tell things to multiple people multiple times. Rose trusts her employees; she allows them to choose their own hours. If someone doesn’t want to be there, then they will work themselves out. Later, Rose speaks about becoming the CEO, being confident, and her time with Women’s Wear Daily. Learn how Tom has had an impact in Rose’s career and hear her tips for staying true to herself while she builds and grows a strong team at Algenist. 

Key Takeaways

• Be consistent with your transparency as a leader.
• There is so much uncertainty in the world. Create context for your team and let them know what you know.
• Use a town hall to bring in your corporate team and make people understand your decisions.
• Trust your employees. Allow them to choose their own hours.
• As a woman CEO, you need to be confident in your decisions.

Meet Rose Fernandez:   

Rose Fernandez started her career in the beauty and skin care industry as a Regional Sales Director with Murad, the first known clinical skincare line developed by Dr. Howard Murad, where she eventually became the Senior National Sales Director, US and Canada.  She was the Vice President of Sales at Kate Somerville Skin Care; VP and General Manager, North America at Jurlique, and in 2016 she joined Algenist as Senior Vice President, Global Sales, and now serves as its Chief Executive Officer since 2018. 

Resources:  

Algenist
LinkedIn
WWD Beauty Summit 

The Impact Effect Network