This month we chatted with Fiona Meighan, Chief Eco Innovation Officer at STREAT and Director of Innovation Practice at MAKE Studios about how behavioural design and human-centred design make a powerful combination.

Fiona is an accomplished human centred designer, strategist and innovation leader. As a psychologist, Fiona is passionate about achieving positive outcomes through insight-led design.

We talked about:

• The fundamentals of behavioural design and how it can extend the power of human-centred design

• How human cognition and unconscious processing influences our decision-making

• Examples of key tools and frameworks to nudge helpful new behaviours

• The ethics of behavioural design