Have you ever wondered how some websites have those rich results on Google?

You know, where they are answering a question, or showcasing a review, or even have their hours listed right under their search result.

The answer? Schema!

If you have clients who want to know how their competitors' search results have more information than their own, this episode is for you.

Mentioned Resources:
Schema.org
Structured Data Markup Helper
Structured Data Testing Tool