The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food and Fibre Futures partnership supported by Beef + Lamb New Zealand, the Ministry for Primary Industries and the New Zealand Meat Board.  It aims to boost the NZ beef sector's profits by $460 million over the next 25 years. In this episode, Dan Brier (Beef + Lamb New Zealand’s General Manager – Farming Excellence) and Gemma Jenkins (Genetics Programme Manager at Beef + Lamb New Zealand Genetics) provide an overview of the programme’s five key projects and how it will benefit New Zealand’s beef industry.

For more information, see www.blnzgenetics.com/informing-nz-beef