What company doesn't want to understand why they're losing deals? We talked about the possible reasons why your product or marketing is the reason why you’re losing deals, but what if the sales team is the one truly to blame?

In today’s episode, I talk about our list of major reasons why sometimes your sales team can make or break a deal, why even the best products won’t sell like pancakes, and how you should win a B2B deal in 2017.

In This Episode:

• Our list of top reasons why your sales team could be the reason why you lost a deal.
• Why you shouldn’t focus on the pitch deck too much.
• Why complex products aren’t automatically great products.
• How being responsive can elevated your business.

The Takeaways:

• Customers need to know that you understand their industry.
• Know how the customer is going to use the product.
• Sales teams need to be ready to skip to pitch deck.
• Know your buyer personas.
• Focus on ease of use.
• Be transparent about total cost of ownership.
• Sell with an entourage.
• Be responsive when interacting with leads.

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