In this episode, we sits down with Mayur Aras, Founder of Lucinda Capital, to discuss how an operator’s background creates a true edge in venture investing — and why backing underrepresented founders is both a strategic opportunity and a necessary shift in CPG. Drawing from his experience inside the industry, Mayur shares how empathy, discipline, and moving beyond traditional pattern recognition shape his investment thesis, why legacy categories are ripe for reinvention, and what he’s building as he backs the next generation of overlooked founders.