In this episode, I explore the hidden current that connects art and business — human passion, or jōnen. Modern art, I feel, has become too clean, too rational, too afraid to reveal madness or pain. True creation needs obsession and vulnerability. Likewise, business without ambition becomes cold and lifeless. Reason may organize the world, but passion moves it. Artists and entrepreneurs alike must learn not to suppress their jōnen, but to guide and warm it. Art without obsession is a dry rag; enterprise without ambition is cold water. Both require heat, emotion, and the courage to burn honestly.