Here at Haas

Ana Alanis, FTMBA '21 – From Explorer to Marketing & Brand Management


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H@H: Ep. 35 – On this week’s edition of the Here@Haas podcast, Ana Alanis joins host Ray Guan to talk about her journey to Haas. Ana shares with us her explorer mindset going into the program, including several events she attended while finding her ‘north star’. We then talk about Ana’s involvement as co-President of the Haas Marketing Club (HMC), including events and workshops to look forward to. Ana also shares with us her summer internship at Clorox, and how she learned much more about cleaning supplies than she bargained for. Finally, we wrap up with some elective recommendations and advice for future applicants.


Episode Quotes:

On more data-driven jobs in marketing: You're not going to be the data scientist on the team…but the ability to interpret data is getting more important. When that data scientist does give you some results on a study, you have to be able to interpret and make business decisions on them.

Advice for prospective students: Have your story ready, but don't tie yourself to that story. Come in with an open mind, and also come in knowing that we all can come in with different strengths.


Links & References:

Ana Alanis: Email |LinkedIn

HMC (upcoming workshops listed)

CMG

The CMO podcast

Clorox Wipe by Chromeo



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