Host Doug Wood welcomes Cassidy Sehgal, Data Protection Officer and Associate Counsel at L'Oréal USA as they discuss the privacy issues confronting the industry, challenges in measurement and viewability, as well as Sehgal's experience as an in-house counsel at a major advertiser.

KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.

Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media.

The ANA Marketing Futures Podcast set out to shed some light on the subject with our very special guest Matt Sweeney, CEO of Xaxis, the largest programmatic platform on the planet. Sweeney pulled back the curtain to reveal how Xaxis approaches issues like brand safety, visibility, and bot fraud. He also discussed how everyone in the digital supply chain—from agencies, to brands, to platforms like Xaxis—can be better partners in shaping the Future of Programmatic.

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

It's never too early to prepare for the future—are you ready for Generation Alpha?

Author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials.

The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”

For more on the future of marketing, visit marketingfutures.ana.net

Welcome to the inaugural episode of the Marketing Futures Podcast! This series will serve as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing.

Join Charles Cantu, CEO and founder of Reset Digital, as he discusses the emerging market of legal cannabis with Tiki Barber, former running back for the NY Giants and founding member of Grove Group Management.

Want to learn more about the future of marketing? Check out marketingfutures.ana.net or reach out to the team at [email protected].

Check out a sneak preview of the ANA Marketing Futures Podcast Series, with host Charles Cantu, CEO of Reset Digital.

Charles sat down and talked to Tiki Barber, former NY Giant and current founding member of Grove Group Management, which provides financial, technical, and marketing support for brands in the emerging market of legal cannabis.

Check back on Wednesday, January 30 for the full episode, and see what else we're up to at marketingfutures.ana.net

Anne Bahr Thompson, the author of "Do Good", joins ANA's Ken Beaulieu to chat about the topic of Brand Purpose.

From The Front Row - Brand Purpose by Association of National Advertisers