In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Good-Loop platform with cofounder and CEO Amy Williams, and gets her thoughts on the disconnect between how brands talk about purpose and the messaging they convey to consumers.

Advancing Diversity, Equity and Inclusion (DEI) is one of the toughest challenges facing the marketing and advertising industries. It’s also an ample opportunity for brands and organizations to shed antiquated thinking and shift their mindset when it comes to how they engage multiple stakeholders, ranging from employees to suppliers to partners.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Natasha Miller Williams, head of diversity and inclusion at food company Ferrara, and Bill Duggan, group executive VP at the ANA, about how CMOs and brand managers create a strategic framework for DEI and develop a keener sense of belonging throughout the enterprise.

It's our 50th episode!

Dr. Bronner’s prides itself on making a positive impact on the planet through regenerative and sustainable business practices. Well known for its unique label, which broadcasts the founder’s “All One” philosophy of life, peace, and tolerance, Dr. Bronner’s executes its purpose through six cosmic principles. They include “Treating employees like family,” “Do Right By Customers,” and “Fund and Fight for What’s Right.”

The remarkable evolution of Dr. Bronner’s from radical vision to industry leader is brought to life in the book Honor Thy Label, by Gero Leson, VP of special operations at the company. Since 2005, Gero has become a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Why don’t more B2B companies go deeper with branding? With buyers increasingly in control of the purchasing process, B2B companies need to shift more of their ad dollars to branded advertising so they could tell their story and better distinguish their value. B2B marketers who stick with the status quo and continue to rely on lead-gen advertising may be at risk, as their customers and prospects look to connect on a more human level.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Doug Novack, managing director, business and industrial markets at Google, and Peter Dewey, managing director and partner at global management consulting firm BCG, about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.

The United States Postal Service is older than the US itself, but that doesn’t stop the agency from continually evolving how it serves customers and advertisers alike. In recent years, technology has changed what’s possible in direct mail marketing, giving marketers options beyond coupons and promotions. Chris Karpenko, Executive Director of Brand Marketing at the United States Postal Service, discussed the changes to direct mail marketing over the years, shared some new innovations being rolled out by the company, and gave us an idea of what the Postal Service could look like in 5 to 10 years.

For more information, visit:

www.uspsmailjourney.com

www.uspsdelivers.com

B2B. B2C. It’s getting harder to delineate between the two disciplines. Do marketers need a new nomenclature (and change of thinking) when it comes to how to engage with their audiences? In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO & Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.

This week on "Beyond Profit," we are joined by Nicolas Chidiac, brand and customer experience strategy lead at Razorfish North America, shares his thoughts on why skepticism around purpose is growing, how brands can meet consumers’ purpose expectations, and much more.

Over the past 10 years, data has become a superpower for marketers. But, as a certain web slinger’s uncle once said, “with great power comes great responsibility,” and let’s be honest – brands haven’t always been the most responsible with the oceans of data at their disposal. Ceding control to tech giants like Apple and Google has left our industry in limbo, as third-party cookies are set to disappear, completely upending the current ecosystem. Our guest today says it’s time for marketers to take back control of their destiny. Arun Kumar is the CTO of IPG and the CEO of Kinesso, a data-driven marketing platform. Arun shared his opinion on how our industry became so dependent on a handful of tech companies, and what marketing leaders can do about it.

Inspiring people to connect in a more meaningful way is core to the marketing and branding efforts at Cox Communications, the largest private telecom company in the U.S. Behind the work of Gaston Vaneri, SVP of brand, Cox is bringing people closer together to build a better future through broadband applications and services.

This week on Beyond Profit, a podcast of the ANA Center for Brand Purpose, Gaston joins host Ken Beaulieu to discuss Cox’s brand positioning and how it’s bringing people closer and changing the reputation of the telecom industry.

We all could use a laugh nowadays...right?!

In our latest episode, host Matthew Schwartz talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) talk about using comedy in marketing and advertising and why finding the funny can be serious business.