Ana Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influencer, how to work with them across different platforms, short term one-offs vs long term ambassador programmes, multi-channel influencer marketing, measurement and B2B. We also have a good discussion about the role of celebrities and the perception of them during the current covid-19 challenges that the world is facing! I hope you enjoy the podcast and I hope you will subscribe to the podcast to hear more Nordic Future Makers - in the future! #nordicfuturemakers

Hosted on Acast. See acast.com/privacy for more information.