The newest guest on our podcast is Mike Davis, founder of GTM Guides. If you’re wondering what GTM means, it’s short for Go-To-Market. Their job is to help ISVs successfully navigate the Salesforce ecosystem.
Mike has worked within this ecosystem for over a decade and gained impeccable knowledge of how it functions.
As a natural leader, he strives for excellence, doing his best and achieving results. That’s why he has spent most of his career as a sales and alliances leader.
Join our podcast to get inspired and learn more about the Salesforce ecosystem and how to crack it!
00:51 Introduction of Mike and his business
3:03 Beginnings of Mike’s carrier
5:27 TaskRay
10:47 Day-to-day role of a sales leader
13:39 Interacting with the Salesforce side
16:50 What makes his team different?
18:42 Best way to test TaskRay
20:00 GTM Guides
21:20 Four pillars of ISVs going to the market on the Salesforce ecosystem
26:50 Interesting analytics
28:40 AppExchange Marketing Program
31:20 Two models of GTM Guides
33:45 Cooperation of companies with GTM Guides
36:08 The words of wisdom
38:20 Number of published apps on AppExchange
40:00 The Business Builders program
40:40 Salesforce Accelerate
41:36 Salesforce Ventures
43:48 Reaching out to Mike
We got you intrigued? Share your feedback with us in the comment section!
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