What if the thing that helps you stand out in a digital world… isn’t more digital?

In this episode, I sit down with my longtime friend Mark Stern, founder of Custom Box Agency, to unpack how physical products are making a serious comeback in business. From flipping Furbies as a teenager to building immersive onboarding experiences for lawyers, authors, and SaaS companies, Mark shares how analog experiences are becoming the secret weapon in a world flooded with AI and digital noise.

We talk about the lessons he learned in corporate America at Deloitte, why being a generalist can hold entrepreneurs back, and how stepping into your zone of genius unlocks true growth. Mark also walks through how physical products like card decks, game boards, and custom boxes can increase acquisition, retention, and lifetime value.

If you’re building a brand and want to create deeper connection, stronger engagement, and real-world impact, this conversation will stretch how you think.

What You'll Learn

• How corporate structure can actually prepare you for entrepreneurship
• Why physical products are gaining power in the age of AI
• The mistake most entrepreneurs make when scaling their business
• How to use physical experiences for customer acquisition and retention
• Why gamifying onboarding increases results and engagement
• The power of dynamic QR codes and hyper-personalization
• How a simple card deck can become a powerful front-end offer
• Why analog experiences create emotional connection and memorability