BizNinja Entrepreneur Radio

In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Adam Millman and Daniel Neeson, the co-founders of De Nada Tequila. The conversation delves into their entrepreneurial journey, starting with a clothing line in college and evolving into the creation of De Nada Tequila. They discuss the challenges of building a business from the ground up, the importance of sustainability, and how they are navigating the competitive tequila industry with innovation and passion. The founders emphasize the value of creating a brand that reflects strong cultural values, transparency, and an unwavering commitment to craftsmanship.

Adam and Daniel share the inspiration behind their tequila brand, which grew from their love for hospitality and cocktails while attending school in New Orleans. They also highlight their unique rebranding strategy, which includes using sustainable aluminum bottles, a first in the tequila market. With a focus on the quality of both their product and their environmental impact, the duo has partnered with a fifth-generation distillery to ensure the authenticity and craftsmanship of their tequila. They also touch on the hurdles of scaling a spirits business in a highly competitive industry while staying true to their mission of sustainable growth.

Additionally, the episode covers some of the personal goals of the co-founders, from Adam's dream to visit Japan to Daniel's aim of being more present in his friends’ milestones. The episode wraps up with a call to action for listeners to support De Nada Tequila and to look for it in the New York, New Jersey, and Connecticut areas, where it's already gaining traction in bars and restaurants.

About De Nada Tequila: De Nada Tequila stands out in the spirits industry with its commitment to sustainability and craftsmanship. The brand’s recent rebranding includes the use of aluminum bottles, which are lighter and more easily recycled than glass, setting a new standard in the tequila market. Partnering with the Feliciano Vivanco family, a fifth-generation distillery, De Nada ensures a product that is rich in heritage and quality. To learn more, visit De Nadatequila.com.

1. Sustainability and innovation: De Nada Tequila sets itself apart with eco-friendly aluminum bottles and a focus on craftsmanship.
2. Partnership and transparency: Adam and Daniel’s complementary skills and open communication are key to their successful collaboration.
3. Learning through doing: Their entrepreneurial journey shows the value of hands-on experience and adapting to challenges.
4. Market differentiation: In a competitive space, standing out with a clear mission, like sustainability, is crucial for success.
5. Balance and perseverance: The founders stress the importance of celebrating small wins and maintaining personal well-being while growing a business.

00:00 Introduction and Background of Deinata Tequila

00:35 Adam's Entrepreneurial Journey: From Musician to Clothing Line

01:20 Daniel's Entrepreneurial Drive and the Idea Behind Pine Outfitters

02:40 Transition from Clothing Line to Tequila

06:24 The Birth of Deinata Tequila and the Focus on Craftsmanship and Sustainability

07:43 Rebranding and the Introduction of Sustainable Aluminum Bottles

10:31 Challenges in the Spirits Industry and the Three-Tier System

11:49 Future Goals and Expansion Plans

12:54 First Big Wins and Aha Moments

15:20 Lessons from Pine Outfitters Applied to Deinata Tequila

18:30 The Importance of Being Present and Enjoying the Process

20:29 Building the Deinata Tequila Team and the Role of Sales

22:53 The Importance of Being Boots on the Ground in Sales

25:23 The Fun and Creative Aspects of the Business

27:01 Dream Celebrity Endorsements for Deinata Tequila

29:28 Local New York Athlete Endorsement

30:29 Personal Bucket List Goals

In this episode of BizNinja Radio Show, host Tyler Jorgenson interviews Dre Baldwin, a former professional basketball player and the founder of Work on Your Game University. Dre shares his inspiring journey from walking onto a Division III basketball team to becoming a pro athlete and eventually an entrepreneur. His story is one of resilience, determination, and mental toughness, as he navigated through setbacks and found success both on and off the court. Dre talks about how he built his brand by focusing on mindset, confidence, and discipline—traits that have been essential in his transition from sports to coaching and business.

Dre also reflects on his early career, where he faced numerous challenges, including periods of unemployment between contracts, working odd jobs, and even sending out 10,000 cold emails to get noticed by basketball teams. Through his experiences, Dre developed a results-driven mentality that he now shares with his clients through Work on Your Game University. He helps entrepreneurs, athletes, and professionals perform at their highest levels by focusing on mental fortitude and consistent execution.

Listeners will come away with actionable insights on how to develop a winning mindset, stay persistent through difficult times, and embrace discipline as the key to achieving long-term success. Dre's philosophy of asking the right questions and stepping into the version of yourself that you want to become is a game-changer for anyone looking to level up in business or life.

1. Resilience and Perseverance: Dre’s journey highlights the importance of persistence, whether it's through sending thousands of cold emails or navigating through career transitions.
2. Mindset over Actions: Dre emphasizes that success comes not just from hard work but from focusing on who you need to "be" to achieve your goals, a crucial element for entrepreneurs.
3. Confidence Through Discipline: Consistent discipline is the foundation of confidence. Dre explains how sticking to your routine and showing up daily helps build unshakable belief in yourself and your work.

00:00 Introduction and Dre Baldwin's Background

08:35 Transitioning from Basketball to Entrepreneurship

16:01 The Importance of Mindset and Overcoming Challenges

21:42 Building Work On Your Game University and Delegating

25:43 Starting Over and Pricing Strategies

28:28 Where to Find Dre Baldwin

In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Brian Burt, a serial entrepreneur and the driving force behind Canopy Management. Canopy Management, an Amazon and Walmart agency, has seen remarkable growth, earning a spot on the Inc. 5000 list for three consecutive years. Brian shares insights into how his company, which started as a performance-based ads management firm, has evolved into a comprehensive service provider, offering everything from creative services to customer support.

Brian Burt's entrepreneurial journey began at a young age, with his first business venture at just six years old. From franchising lemonade stands to launching and selling multiple businesses, Brian’s path has been anything but conventional. He reflects on how a pivotal conversation with industry giants like Alex Hormozi and Russell Brunson led him to focus solely on Canopy Management. This decision, though challenging, has proven to be the right move, allowing him to scale the company significantly.

The episode also delves into the importance of innovation and acquisitions in sustaining growth, particularly in a rapidly changing e-commerce landscape. Brian discusses how Canopy Management has navigated economic challenges, including the impact of the pandemic on consumer behavior and the evolving digital marketplace. He emphasizes the importance of performance-based models, where the success of his clients directly drives the success of his company.

As a leader in the Amazon and Walmart space, Brian Burt continues to push the boundaries, exploring new opportunities like TikTok Shop integration. His story is a testament to the power of focus, innovation, and the relentless pursuit of growth. For those interested in entrepreneurship, e-commerce, or the dynamics of scaling a business, this episode is packed with valuable lessons and actionable insights.

Brian Burt is the founder and CEO of Canopy Management, a leading Amazon and Walmart agency recognized for its rapid growth and innovative approach to e-commerce. Learn more about Brian and Canopy Management at canopymanagement.com.

Takeaways

• Embrace your idiosyncrasies and tell better stories to differentiate yourself in the wedding industry.
• Recognize the power of storytelling and how it can shape your business and attract the right clients.
• Set boundaries and prioritize your creative soul over money to create meaningful work.
• Find your minimum viable audience and focus on building relationships with the right people.
• Overcome obstacles and failures by reframing them as learning experiences and opportunities for growth.
• Outsource tasks that don't align with your strengths and focus on the areas where you add the most value.
• Experience sunrise on the ocean as a personal bucket list item to find grounding and inspiration.

Sound Bites

• "Creating holy shit stationary for nonconformists."
• "Everything we all really experience together is some version of weddings and some version of death."
• "The things that made you weird as a kid make you great today."
• "When you try to appeal to everyone it is always a race to the bottom"
• "The differentiators are really hard to find. The way that you find them is by not being afraid of rejection"
• "The path forward is to recognize what stories demonstrated how your customers see the world"
• "Most business education always started with the assumption that money was number one. For me, feeding my creative soul is number one. So right off the bat, I'm going to make a whole different set of decisions."

Chapters

• 00:00 Creating Holy Shit Stationery for Nonconformist Couples
• 06:09 Navigating the Changing Landscape of the Wedding Industry
• 14:52 Embracing Idiosyncrasies and Telling Better Stories
• 17:49 Setting Boundaries and Honoring Your Creative Soul
• 23:17 Finding Your Minimum Viable Audience
• 25:13 Overcoming Obstacles and Learning from Failures
• 27:00 Outsourcing and Focusing on Your Areas of Value

Takeaways

• Diverse Experience in Business: Andy's experience in both brick-and-mortar and digital businesses gives him a unique perspective on entrepreneurship.
• Perseverance is Key: Success in webinars and business, in general, requires persistence and continuous improvement.
• Embrace Technology: Utilizing tools like chat automation can streamline processes and enhance customer engagement.
• Overcoming Imposter Syndrome: Andy emphasizes the importance of recognizing self-worth and the unique value one brings to the table.
• Future Aspirations: Andy is looking forward to expanding his family and continuing his entrepreneurial journey.

Sound Bites

• "I just made $75,000 on one webinar, and I'm not doing an in-person event again."
• "There's a group of people depending on you to be successful."  
• "I wanted to create a digital business where it doesn't matter where I'm at, I still make money."

Chapters

00:00 Introduction and Background

03:03 Lessons from Childhood Ventures

06:00 Transitioning from Brick and Mortar to Digital

08:20 The Power of Webinars

12:19 Streamlining Lead Generation with Chat Automation

17:18 Overcoming Imposter Syndrome

19:02 Personal Bucket List Item: Having a Baby Boy

Takeaways

• Customer-Centric Design: Understanding and prioritizing the needs and preferences of the target audience is crucial for conversion-focused website design.
• Standout Brand Positioning: Establishing a unique brand positioning in the market, reflecting the business’s unique value and appropriate price point, is essential.
• Strategic Marketing: Effective marketing strategies, including value-led approaches and psychological drivers, significantly enhance trust and conversion rates.
• The Power of Copywriting: Persuasive and well-crafted copy is fundamental in conversion, often outweighing the visual aspects of design.
• Building a Reputation: For new agencies, gaining traction involves focusing on referrals, offering competitive pricing, and emphasizing a distinct market position.

Sound Bites

• "Design without clarity is empty. Effective copy brings clarity and persuasion, vital for conversion."
• "True scarcity is offering something unique that can't be found elsewhere—this is what sets a brand apart."
• "Collaborating with conversion-focused copywriters enhances the impact of every project."

Chapters

00:00 Introduction and the Importance of Conversion-Focused Website Design

09:08 Greg's Entrepreneurial Shift: From T-Shirts to Websites

14:36 Key Strategies for High-Converting Website Designs

24:36 How to Attract Your First Few Clients

25:37 Greg's Personal Passions: Skiing and Racing Cars

27:11 Spotlight on Big White: Greg’s Top Ski Destination

27:41 Racing Towards Passion: Greg’s Love for Speed

Dive into this enlightening episode to learn from Greg's vast experience in the digital design landscape, his personal hobbies that shape his life, and get inspired to take your own entrepreneurial endeavors to new heights.

Takeaways

• Imposter syndrome is a common feeling among entrepreneurs, but it's important to overcome it and take action.
• Taking small steps and starting tiny can lead to significant success and growth.
• Continuous learning and expanding skill sets are crucial for entrepreneurial success.
• Building a team can provide support, camaraderie, and help in scaling a business.
• Failure is a natural part of the entrepreneurial journey, and it's important to learn from it and keep moving forward.
• Having multiple perspectives and embracing different viewpoints can lead to personal and professional growth.
• Personal goals, such as investing in real estate, can provide financial security and work-life balance.
• Traveling and exploring new places can be a source of inspiration and personal fulfillment.

Sound Bites

• "Tiny offers are great. It's really fun to make $27, but group coaching programs were also really fun to sell."
• "One of my favorite views on life is just start tiny."
• "Sometimes we tend to think, maybe I'm struggling because, and instead of just taking the tiny step, we try to overanalyze why we haven't taken the step yet."

Chapters

00:00 Introduction and the Evolution of Tiny Offers

02:03 Becoming an Entrepreneur and Starting a Business

03:33 Balancing Advice from Others and Being a Pioneer

04:38 The Concept and Success of Tiny Offers

09:20 Overcoming Imposter Syndrome and Taking Small Steps

11:33 Managing a Team and Balancing Responsibilities

19:21 Imposter Syndrome and the Importance of Encouragement

25:23 Taking Small Steps and Personal Goals

27:40 Finding Inspiration and Fulfillment Through Travel

Takeaways

• Taking a leap of faith and transitioning from being an employee to starting your own venture can be a rewarding experience.
• Building strong relationships and partnerships is crucial in affiliate marketing and business in general.
• Understanding and working with different affiliates can be a challenge, but it is important to provide support and maintain excitement.
• Balancing work and family is essential, and spending quality time with loved ones should be a priority.

Sound Bites

• "Time to take a leap of faith."
• "Building an amazing mastermind group with just the best people."
• "Dig your well before you're thirsty."

Chapters

00:00 Introduction and Turner's Journey

04:48 The Importance of Relationships in Affiliate Marketing

10:15 Challenges and Lessons Learned in Working with Affiliates

14:07 Outro