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Analysing the 'State of PR' Report: What's Next for Earned Media and AI?
In this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.
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By Proactive International PRIn this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.