Connected Communications

Data centres are getting harder to build on the ground. They face fights over planning, water and energy, and long waits to get connected to the grid. So the tech industry is looking up. In this episode of Connected Communications, James Page, CEO of Proactive International PR, is joined by satellite and space journalist Laurence Russell to dig into the rise of orbital data centres.

Should you build an in-house PR and marketing team or bring in an external agency?

In this episode, we tackle one of the most contentious questions businesses face when considering their PR and marketing support.

We examine the strengths and limitations of both approaches, from the brand knowledge and day-to-day access an in-house team offers to the specialist expertise, wider perspective, and additional capacity an agency can provide.

Joining us to discuss the benefits of both approaches are experts from across the industry: Gareth Zundel, Joe Baker and Charlotte Delaney.

Proactive PR's CEO, James Page, takes us on a tour of ANGA COM 2026 - Europe's leading business platform for Broadband, Media and Connectivity.

As AI continues to reshape the telecommunications industry, operators are increasingly exploring how intelligent technologies can improve network performance, strengthen cybersecurity, automate operations, and support the evolution of AI-native infrastructure. In this episode of Connected Communications, brought to you by Proactive PR, we explore how AI is transforming the telecoms landscape - from predictive network optimisation and automation to data centre innovation and asset protection. We discuss where AI is already delivering measurable value, where adoption remains cautious, and which emerging developments are set to define the future of the industry.

Featuring as a guest on this episode, we're delighted to welcome Ronan Bracken, Business Development Manager & Broadband Forum Vice Chair Marketing, who discusses the ongoing work in AI in Broadband Networks, and how standards are being shaped from the ground up by services-led operator requirements, ahead of the Broadband Forums AI in Broadband: Operator Plans and Evolving Standards Requirements Webinar

In this special anniversary episode of Connected Communications, Proactive's Head of Digital, Conor, is joined by Account Director Cal Dunnington to celebrate two years of conversations exploring B2B communications, PR, and technology.

Looking back to the podcast's launch in 2024, the epiosde looks at how both the PR and tech landscapes have transformed over the past two years. From the PRCA's updated definition of public relations and the shift towards reputation-led consultancy, to the rise of Generative Engine Optimisation (GEO) and the growing influence of AI on search, communications, and brand visibility, this episode reflects on the industry's rapid evolution.

Ahead of Satellite 2026, Proactive PR CEO James Page chats with leading voices from across the sector to explore the trends shaping the next generation of satellite capabilities. From military applications to ground‑segment innovation and the growing influence of AI, our guests share the themes they expect to dominate conversations at this week's event.

In order of appearance:

• Richard Hopper, Satellite Evolution

• Thorsten Stremlau, Trusted Computing Group

• Irina Petrov, GSOA

This podcast is produced by Proactive International PR.

In this episode, we take a dive into the world of the data centre and specifically how to stand out in what is undoubtedly an incredibly competitive market.

Data centres have become the fastest-growing opportunity in telecoms, fuelled by AI, LLMs and agentic AI. But as billions pour into the sector, competition is intensifying across the global supply chain.

In a market where everyone is selling "solutions," how do businesses differentiate, win contracts, and avoid becoming another overhyped casualty?

To read all our latest blogs, head over to: https://www.proactivepr.com/news/

In the first episode of Connected Communications for 2026, host Cal Dunnington explores how AI is reshaping discovery and what that means for PR, marketing and communications.

AI-generated answers from platforms like ChatGPT, Claude, Perplexity and Google's AI Overviews are set to overtake traditional organic search results. So how do brands stay visible in 2026?

Joined by Head of Digital, Conor, this episode breaks down why being cited by AI is becoming critical for businesses that want to be found in 2026 and beyond.

To read all our latest blogs, head over to: https://www.proactivepr.com/news/

In this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.

What did #ConnectedBritain tell us about the state of the UK's digital economy? This week, Connected Communications took to the show floor again to gain insights from key players and discuss the future of UK connectivity.

In order of appearance, a special thanks to all our guest speakers: Bradford Randall from Total Telecom and host of the Beyond the Cable podcast.

Lee Spicer from Acome Group

Stuart Smith from Xantaro