In this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.

What did #ConnectedBritain tell us about the state of the UK's digital economy? This week, Connected Communications took to the show floor again to gain insights from key players and discuss the future of UK connectivity.

In order of appearance, a special thanks to all our guest speakers: Bradford Randall from Total Telecom and host of the Beyond the Cable podcast.

Lee Spicer from Acome Group

Stuart Smith from Xantaro

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor, speaks to our experts about their latest blogs, tackling some of the biggest topics in tech right now. Hear from:

· Josh Wright – Matter, a smart home connectivity standard

· Callum Dunnington – post-quantum cryptography

· Josh Addison - AI in data centres

· Will Rayment - convergence in telecoms

To read all our latest Connected Insights blogs, head over to: https://www.proactivepr.com/news/categories/industry-trends

Technology advances and growing demand for high-speed internet are driving a wave of optimism among independent broadband providers, according to the newly published Altnet Confidence Index 2025. In this special episode of Connected Communications, your hosts James Page, CEO, and James Curry, Senior PR Consultant at Proactive International PR, dive into the key findings of the report - exploring the growth potential of the alternative broadband sector, where investment is being directed, and what industry leaders really think about consolidation.

Featuring interviews from:

Lucy Stewart, Head of Client Services at Censuswide

Harry Baldock, Editor at Total Telecom

This podcast is produced by Proactive International PR.

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google's new AI mode, we dive into how this and other AI developments are reshaping search engines and what it all means for marketers assessing the business impact of AI on website traffic.

Featuring our very own Senior PR Consultant, Callum Dunnington and Head of Digital PR, Conor Woodhall.

This podcast is produced by Proactive International PR.

In this episode of Connected Communications, we explore how sustainability is shaping the world of PR. With growing pressure on companies to act and talk responsibly, how can marketing and comms professionals share their green credentials without falling into the trap of greenwashing or even greenhushing? We examine the role of PR in driving meaningful change, why sustainability is rising up the agenda, and how to deliver effective messaging, as well as the importance of measurement and proving that what you say you are doing is actually what you are doing.

Featuring interviews from:

• Lana Ollier, Global Sustainability of HUBER+SUHNER
• Xavier Renard, Marketing Director at ACOME

This podcast is produced by Proactive International PR.

Proactive International PR is celebrating 15 years of delivering connected communications. In this special anniversary episode, go behind the scenes as we revisit milestone moments from our journey. Hear the founding story firsthand from Brian Dolby, and join CEO Jayne Brooks as she shares her vision for the future of Proactive PR

Visit www.proactivepr.com

In this episode brought to you in partnership with Satellite Evolution, we're in Washington, DC for Satellite 2025. You will hear excerpts from conversations we had throughout the event for SatTV, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Full-length video interviews will be available at https://www.satelliteevolution.com/video-news

Featuring interviews from:

• Brian Jakins, VP of Global Sales at ST Engineering iDirect
• Kevin Dunne, CEO at ETL Systems
• Natalia Vicente, VP of Public Affairs at GSOA
• Thorsten Stremlau, at Trusted Computing Group
• Michel Dothey, Co-Founder & CCO at neXat

This podcast is produced by Proactive International PR. Vist us at https://proactivepr.com

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome. For more information about Proactive PR, click here

In this episode, newly-appointed River Advisers CEO Alexis Martin shares his perspective on key trends shaping the future. From regulatory developments to operator priorities and the impact of Starlink, the industry is navigating change and looking ahead to SATELLITE 2025.

For more information on the River Advisers, head over to their site: www.riveradvisers.com

Speakers Alexis Martin, CEO at River Advisers

Callum Dunnington, Senior PR Consultant at Proactive International PR