In this special anniversary episode of Connected Communications, Proactive's Head of Digital, Conor, is joined by Account Director Cal Dunnington to celebrate two years of conversations exploring B2B communications, PR, and technology.

Looking back to the podcast's launch in 2024, the epiosde looks at how both the PR and tech landscapes have transformed over the past two years. From the PRCA's updated definition of public relations and the shift towards reputation-led consultancy, to the rise of Generative Engine Optimisation (GEO) and the growing influence of AI on search, communications, and brand visibility, this episode reflects on the industry's rapid evolution.