In this episode of Keeping Commerce Weird, Travis Hess grabs a barstool with StrategyēM co-founders Bill Friend and Brian Walker — the analyst duo mixing speakeasy vibes with sharp strategy. Expect product enrichment for answer engines, agents that shop for you, and how poetry sharpens positioning. Plus: duck-fat bourbon, milk-clarified cocktails, and a definitive “Aperol? hard no.” Looking for more recipes and riffs? Check out the StrategyēM newsletter, Cocktails and Commerce.