Join us this week as Cavell Senior Research Analyst, Patrick Watson chats with Brandon Hagood, Vice President, Americas at Akixi about the rising importance of analytics both within the context of UC and in every technology area that is available.

If you are interested in keeping up with current trends, understanding analytics capability, what data you can get from those areas, and how that can drive improvements or outcomes in your business, this week's episode is for you!

Topics:

• One of the major trends we are seeing is the rising importance of analytics within UC, this is demonstrated by market value and the amount of acquisitions taking place in this space. Why do you think more businesses are recognizing the value of UC analytics?
• Traditionally analytical insight has been more widely used in larger businesses are you seeing this trend shift and smaller businesses become interested in analytics solutions?Are there different analytics requirements for businesses of different sizes?

Thank you to Akixi for being Gold Sponsors of our upcoming cloud comms summit.