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In this episode of Cavell Cloud Conversations, Patrick Watson is joined by Trent Webby to preview the upcoming Cavell Summit APAC in Sydney and explore why the region represents one of the most exciting growth opportunities in cloud communications.

Book your ticket to Cavell Summit APAC here.

They discuss the unique dynamics of the APAC market, from the rapid expansion of cloud and contact centre services across Southeast Asia to the role Australia and New Zealand play as strategic springboards into the wider region. The conversation highlights the importance of understanding local market trends, regulatory environments, and cultural nuances that shape business success across APAC.

Patrick and Trent also share what attendees can expect from the Summit itself — including keynote sessions, expert panels, fresh research insights, and what they describe as phenomenal networking opportunities with service providers, vendors, and industry leaders.

For anyone interested in the fast-evolving APAC cloud market — or considering attending the event — this episode provides essential context, insight, and a clear sense of why the region should be firmly on your radar. Tickets are still available for those looking to join the conversation in Sydney.

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In this special episode of Cavell Cloud Conversations, Patrick Watson is joined by Rui Ferraz and Richard Massey from Zoom to unpack the company’s rapid evolution from a meetings-first platform into a full-scale communications and telephony powerhouse.

The discussion explores how Zoom has expanded its voice and telephony capabilities, why voice still plays a critical role in customer experience, and how AI is being embedded across Zoom’s unified communications and contact centre portfolio. Rui and Richard also share insights into Zoom’s AI Companion, its “single pane of glass” vision, and how integrated data can unlock better outcomes for both customers and agents.

The episode also dives into Zoom’s partner-led growth strategy, highlighting the importance of CSP partnerships, monetisation opportunities, and the role of knowledge sharing and training as service providers adapt to increasingly integrated technology stacks. A must-listen for anyone tracking innovation, AI, and the future of cloud communications.

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In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson examine the rise of consumer-focused legislation across Europe and what it means for AI, automation, and customer service. With new rules emerging in markets like Italy and Spain, the conversation explores how regulators are stepping in to protect consumers from poor automated experiences while raising expectations around service quality.

Finbarr and Patrick unpack the principles behind the European AI Act, alongside Italy’s strict guidelines for utility providers and Spain’s far-reaching consumer protection laws, including mandated response times and access to human support. They discuss why consumer advocacy has been particularly influential in Spain, how local presence is becoming more important, and what these regulations signal for the future of AI-driven customer service.

The episode also looks at the broader implications for businesses navigating the tension between innovation and compliance, questioning whether regulation will slow automation or ultimately lead to better, more trusted customer experiences. A timely discussion for anyone operating customer service or cloud communications in Europe.

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In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson explore the growing importance of data gravity and what it means for business efficiency, user experience, and the future of cloud communications. They unpack how the way data is stored, accessed, and connected increasingly determines how effectively organisations operate and serve customers.

The discussion covers recent industry developments, including strategic partnerships such as CallTower and Tollring, and the rebranding of BCM1 under Pure IP, highlighting how providers are strengthening their data and insight capabilities. Finbarr and Patrick also examine why the convergence of UCaaS and CCaaS is being driven less by features and more by the need to unlock meaningful insights from communication data.

The episode looks ahead to a future where AI reduces friction by minimising app switching, context-aware systems boost productivity, and businesses move beyond rigid, structured data models. With data-led communications accelerating, this conversation offers valuable insight into how integration, partnerships, and smarter use of data will shape customer experience and competitive advantage.

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In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson take stock of how cloud communications evolved in 2025, reflecting on last year’s predictions and exploring what’s coming next. They discuss accelerating investment in high-growth markets, the growing importance of vertical specialisation among service providers, and the increasing impact of AI on customer experience and CCaaS performance.

The conversation also looks ahead to 2026, with bold predictions around the future of chatbots, the rise of asynchronous communication over traditional voice calls, and the need for a new commercial model for mobile UC. Finbarr and Patrick also examine why metrics like average handle time are losing relevance, why deeper technology integration is becoming essential, and what increased M&A activity and potential price rises could mean for the market.

A must-listen for anyone tracking the future direction of UCaaS, CCaaS and cloud communications more broadly.

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In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson break down the biggest insights from Cavell Enable which is Cavell's unique event that dives deep into how telephony is evolving inside Microsoft Teams, Zoom, and Cisco.

They unpack why high-quality voice still matters for customer experience, even as collaboration platforms dominate the enterprise stack. The discussion covers fresh Cavell data, including the nearly 5 million users now active across telephony marketplaces, and why 73% of businesses say telephony still justifies its cost.

Finbarr and Patrick explore what’s holding adoption back from the shrinking need for external calling to the operational gaps in service provider support and shows where the real market opportunities still lie. They also discuss how better integration, smarter enablement, and richer usage data can finally unlock the next phase of telephony value.

If you work in collaboration, CX, or the broader communications ecosystem, this episode gives a clear, pragmatic view of where telephony is heading and why it still matters.

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In this episode of the Cavell Cloud Conversations, we explore how modern communication platforms have evolved into powerful hubs for both collaboration and workforce management. As these tools increasingly include employee monitoring features, new questions arise about trust, transparency, and the impact on team dynamics.

We unpack how businesses are adopting these technologies, why high usage is crucial, and what happens when productivity tracking becomes part of everyday work. From activity management profiles to the growing expectation of being “visible” online, we dive into the opportunities and tensions shaping the future of workplace communication.

Key topics:

• The evolution of communication platforms
• How monitoring influences team trust and productivity
• The balance between management needs and employee comfort
• Transparency and employee perspectives
• Challenges of integrating workforce management tools

Featured sound bites:

• "We've paid for it, we need adoption to be high."
• "Do you think that is a tension that exists?"
• "Measuring and monitoring you can create tension."

If you're interested in the intersection of technology adoption, work culture, and the future of digital collaboration, this episode is a must-listen.

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In this special episode of Cavell Cloud Conversations, hosts Patrick Watson and Finbarr Begley dive into what’s ahead for Cavell Enable in London on December 2025 - a leading industry event focused on telephony enablement and the evolving cloud communications landscape.

They explore:

- The evolution of Cavell Enable: From its early days to becoming a cornerstone for service providers and vendors.
- Telephony enablement trends: Why it’s more critical than ever in today’s hybrid work environment.
- What’s new in 2025: Fresh formats, expanded content tracks, and key speakers that make this year’s event unmissable.
- Personal highlights: Patrick and Finbarr share what they’re most excited about, including exclusive sessions and networking opportunities.

Whether you're a seasoned attendee or considering joining for the first time, this episode offers a compelling preview of what to expect and why Cavell Enable continues to shape the future of cloud communications.

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In this episode, Patrick Watson and Finbarr Begley look back at the Cavell Summit North America. They talk about how AI is changing the cloud communications space and how customer experience (CX) is becoming a top priority for service providers. They also share where listeners can find full write-ups and updates from the event.

Key Takeaways:

• AI is driving big changes in how providers build and deliver services.
• CX is now central to business strategy, not just a support function.
• Listeners can find all event materials and insights on Cavell’s website.

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In a podcast twist, Patrick steps into the host’s seat and puts Finbarr on the spot with a quiz on cloud penetration rates across global communications markets. With Cavell’s deep expertise in market data and insights, Patrick leverages Cavell's data to test Finbarr’s grasp of how mature different countries are in adopting cloud-based communications and UCaaS solutions. The episode dives into data trends up to the end of 2024 and sets the stage for Cavell’s upcoming H1 2025 Cloud Comms Market Report releases, coming this October.

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